The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success

Instead of the Golden Rule, Tony Alessandra says the real key to lasting success in business is to apply the Platinum Rule: Do unto others as they'd like done unto them. Using this rule means learning to understand others, then handle them in a way that puts them at ease. The Platinum Rule gives readers the key to stronger career prospects, higher productivity, improved customer relations, and fewer conflicts.