Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

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About
In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's Midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today.
Info

ISBN: 9780312429621

Published Date: April 27, 2010

Publisher: Picador

Language: English

Page Count: 416

Size: 8.32" l x 5.47" w x 0.80"

Subject

Modern