Hidden in Plain Sight

Hidden in Plain Sight

Product Type: Bargain Books


List price: $28.99 | Save 59%

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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day and how they affect our buying decisions.

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow.


ISBN: 9780062125699

Published Date: April 16, 2013

Publisher: Harper Collins

Language: English

Page Count: 239

Size: 9.32" l x 6.33" w x 1.01" h