The Fall of Advertising & the Rise of PR

The Fall of Advertising & the Rise of PR

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About
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.
Info

ISBN: 9780060081997

Published Date: April 1, 2004

Publisher: Harper Collins

Language: English

Page Count: 295

Size: 8.02" l x 5.30" w x 0.84" h