The Fall of Advertising & the Rise of PR
by Ries, Al
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About
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.
Info
ISBN: 9780060081997
Published Date: April 1, 2004
Publisher: Harper Collins
Language: English
Page Count: 295
Size: 8.02" l x 5.30" w x 0.84" h
Category
Business & Economics