{"product_id":"zero-sum-the-arc-of-international-business-in-russia-9780197807187b","title":"Zero Sum: The Arc of International Business in Russia","description":"\u003cspan style=\"font-weight: bold;\"\u003eWhen the hammer and sickle came down in late 1991, Russia's feverish new market opened for business. From banking to breweries, sectors emerged out of nowhere, in a country that had never had a functioning economy. For the next three turbulent decades, a wild, proto-capitalist free-for-all transformed Russian society.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eThen, in 2022, Putin launched the full-scale invasion of Ukraine. The market started to collapse; Western firms fled Moscow's skyscrapers. No country this large had ever transformed itself as dizzyingly as 1990s Russia--now, just as dramatically, it was over. The intervening decades had seen phenomenal successes and crushing failures; the creation and destruction of enormous fortunes. How did it all happen?\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eZero Sum\u003c\/span\u003e brings to life the complex, vivid color of one of the greatest experiments in the history of global commerce. What have businesses learnt--or failed to learn--from this adventure, both about Russia and about dynamics between countries and companies in the face of relentless change?","brand":"Oxford University Press","offers":[{"title":"Bargain","offer_id":42821955813456,"sku":"9780197807187B","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780197807187-l.jpg?v=1785885890","url":"https:\/\/bookoutlet.com\/fr\/products\/zero-sum-the-arc-of-international-business-in-russia-9780197807187b","provider":"Book Outlet","version":"1.0","type":"link"}