{"product_id":"the-selling-of-the-president","title":"The Selling of the President","description":"The Selling of the President shows how a clutch of salesmen, cameramen, and speechwriters adjusted Richard Nixon's image by manipulating television - or us - on his behalf.  In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control.  253 pages.","brand":"Penguin Books","offers":[{"title":"Bargain","offer_id":42986132963408,"sku":"9780140112405B","price":5.49,"currency_code":"USD","in_stock":false}],"url":"https:\/\/bookoutlet.com\/fr\/products\/the-selling-of-the-president","provider":"Book Outlet","version":"1.0","type":"link"}