{"product_id":"the-lean-startup-how-constant-innovation-creates-radically-s-9780670921607b","title":"The Lean Startup: How Constant Innovation Creates Radically Successful Businesses","description":"\u003cspan style=\"font-weight: bold;\"\u003eTHE INTERNATIONAL BESTSELLING SENSATION\u003cbr\u003e\u003cbr\u003eMost new businesses fail. But most of those failures are preventable.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eThe Lean Startup\u003c\/span\u003e is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.\u003cbr\u003e\u003cbr\u003eEssential reading for any ambitious entrepreneur, \u003cspan style=\"font-style: italic;\"\u003eThe Lean Startup\u003c\/span\u003e will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003e'\u003cspan style=\"font-style: italic;\"\u003eThe Lean Startup\u003c\/span\u003e changes everything.' - \u003cspan style=\"font-style: italic;\"\u003eHarvard Business Review\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Penguin Business","offers":[{"title":"Bargain","offer_id":42823500529744,"sku":"9780670921607B","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780670921607-l.jpg?v=1785892503","url":"https:\/\/bookoutlet.com\/fr\/products\/the-lean-startup-how-constant-innovation-creates-radically-s-9780670921607b","provider":"Book Outlet","version":"1.0","type":"link"}