{"product_id":"the-e-myth-revisited-why-most-small-businesses-don-t-work-an-9780887307287b","title":"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It","description":"In this first new and totally revised edition of the over one million copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.  Next, he walks you through the steps in the life of a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.  Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.  After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.","brand":"Harper Collins","offers":[{"title":"Bargain","offer_id":42821519769680,"sku":"9780887307287B","price":11.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780887307287-l.jpg?v=1785884027","url":"https:\/\/bookoutlet.com\/fr\/products\/the-e-myth-revisited-why-most-small-businesses-don-t-work-an-9780887307287b","provider":"Book Outlet","version":"1.0","type":"link"}