{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing-9780446672313b","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"SELLING THE INVISIBLEis a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eGreatness May Get You Nowhere\u003c\/li\u003e \u003cli\u003eFocus Groups Don'ts\u003c\/li\u003e \u003cli\u003eThe More You Say, the Less People Hear \u0026amp;\u003c\/li\u003e \u003cli\u003eSeeing the Forest Around the Falling Trees.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Grand Central Publishing","offers":[{"title":"Bargain","offer_id":42826411114576,"sku":"9780446672313B","price":7.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780446672313-l.jpg?v=1785905653","url":"https:\/\/bookoutlet.com\/fr\/products\/selling-the-invisible-a-field-guide-to-modern-marketing-9780446672313b","provider":"Book Outlet","version":"1.0","type":"link"}