Rebel Ideas: The Power of Diverse Thinking

From international bestselling author Matthew Syed comes Rebel Ideas, a book about the power of teamwork and creative problem-solving, and how the best ideas are born.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them can seem insurmountable. In Rebel Ideas, Matthew Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity." Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios, including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest, to prove that an "outsider mindset" can be our greatest untapped asset.