Mavericks at Work: Why the Most Original Minds in Business Work

Business as usual is a bust . . . In industry after industry, organizations that were once dismissed as upstarts, wildcards - mavericks - are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done - providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century. The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting - and often eccentric - CEOs in the United States, while detailing their remarkable strategies for success.