{"product_id":"logos-that-last-how-to-create-iconic-visual-branding-9780760383179b","title":"Logos That Last: How to Create Iconic Visual Branding","description":"\u003cp\u003e\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eAward-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003eThrough the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.\u003cbr\u003e\u003cbr\u003e\u003ci style=\"\"\u003eLogos that Last\u003c\/i\u003e also includes:\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n\u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n\u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n\u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eWith \u003ci style=\"\"\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Bargain","offer_id":42824119353424,"sku":"9780760383179B","price":18.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780760383179-l.jpg?v=1785895286","url":"https:\/\/bookoutlet.com\/fr\/products\/logos-that-last-how-to-create-iconic-visual-branding-9780760383179b","provider":"Book Outlet","version":"1.0","type":"link"}