Just Not That Likable: The Price All Women Pay for Gender Bias

At a time when women are running for the highest offices in the land and seeking entrance into the highest level executive office suites, women continue to be penalized by the "likeability" factor. While men are applauded as being "assertive" and "bold" leaders, women are penalized as being "bossy," "bitchy," "bombastic," "angry," "unladylike," and just plain mean. In a word: unlikable! Senator Romero exposes this discriminatory double bind standard strong women face and leads a call to action to challenge and change this "hidden" gender penalty ultimately impacting all women.