{"product_id":"get-scrappy-smarter-digital-marketing-for-businesses-big-and-small-9781400246014b","title":"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small","description":"\u003cspan style=\"font-weight: bold;\"\u003eMarketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003eThis revised edition of the book \u003cspan style=\"font-style: italic;\"\u003ePublisher's Weekly\u003c\/span\u003e called \"a helpful digital marketing bible\" features a new introduction, updates, and tools to help you get scrappy.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eIt’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it’s also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget.\u003cbr\u003e\u003cbr\u003eFull of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. \u003cspan style=\"font-style: italic;\"\u003eInc Magazine\u003c\/span\u003e says: “This book...will help you take your marketing to the next level without having to increase your budget a dollar.”\u003cbr\u003e\u003cbr\u003eIn \u003cspan style=\"font-style: italic;\"\u003eGet Scrappy\u003c\/span\u003e, strategist Nick Westergaard helps marketers at organizations of all sizes:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDemystify digital marketing\u003c\/li\u003e\n\u003cli\u003eDo more with less\u003c\/li\u003e\n\u003cli\u003eBuild a standout brand that cuts through the clutter\u003c\/li\u003e\n\u003cli\u003eCreate relevant and engaging content for social media\u003c\/li\u003e\n\u003cli\u003eConnect with your community of customers\u003c\/li\u003e\n\u003cli\u003eMeasure what matters\u003c\/li\u003e\n\u003c\/ul\u003eThe result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with \u003cspan style=\"font-style: italic;\"\u003eGet Scrappy\u003c\/span\u003e.","brand":"HarperCollins Focus LLC.","offers":[{"title":"Bargain","offer_id":42891157078096,"sku":"9781400246014B","price":8.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781400246014-l.jpg?v=1788369191","url":"https:\/\/bookoutlet.com\/fr\/products\/get-scrappy-smarter-digital-marketing-for-businesses-big-and-small-9781400246014b","provider":"Book Outlet","version":"1.0","type":"link"}