{"product_id":"brands-in-the-age-of-ai-school-of-visual-arts-masters-in-bra-9780760395219b","title":"Brands in the Age of AI: School of Visual Arts Masters in Branding","description":"\u003cb\u003eIn this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003cbr\u003eBrands in the Age of AI\u003c\/i\u003e is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. \u003cbr\u003e\u003cbr\u003eWhether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eWide-ranging analysis of AI’s role in branding:\u003c\/b\u003e Understand how AI technology enables personalization, responsiveness, and predictive branding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDiscussion on the effects of AI use:\u003c\/b\u003e Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReal-world examples:\u003c\/b\u003e Learn from brands located across the spectrum of AI-powered branding strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWith \u003ci\u003eBrands in the Age of AI\u003c\/i\u003e, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.","brand":"Rockport Publishers","offers":[{"title":"Bargain","offer_id":42869818032208,"sku":"9780760395219B","price":8.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780760395219-l.jpg?v=1785893646","url":"https:\/\/bookoutlet.com\/fr\/products\/brands-in-the-age-of-ai-school-of-visual-arts-masters-in-bra-9780760395219b","provider":"Book Outlet","version":"1.0","type":"link"}