Brand Identity Essentials: 100 Principles for Building Brands (Essential Design Handbooks Revised and Expanded)

Brand Identity Essentials: 100 Principles for Building Brands (Essential Design Handbooks Revised and Expanded)

by Budelmann, Kevin, Kim, Yang

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Paperback $16.49
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$16.49

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A lot has been written about brands, but brand builders often lack the structure and approach to make a difference. Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks and illustrating the construction of strong brands through examples of world-class design.
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