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And yet, strategies for engaging a new generation of media and tech-savvy audiences have failed to keep up with the times, leaving speakers wondering how to articulate a resonant message that bristles with detail, authenticity, and emotional truth. While we can’t all expect to captivate and inspire millions as Barack Obama and Greta Thunberg have, every speaker - regardless of their experience - can follow a road map to elevate a narrative from serviceable to unforgettable. This is true whether you’re roasting a colleague at an office party, delivering a keynote industry address, accepting an award, or eulogizing a loved one.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eBefore You Say Anything\u003c\/i\u003e, Victoria Wellman - the founder and president of Manhattan-based speechwriting company The Oratory Laboratory - shares her unique methodology for researching, reimagining, crafting, and delivering an outstanding speech by focusing on three core objectives: respect for the audience, the restless pursuit of originality, and intentionality behind every word. Full of hilarious anecdotes and examples from Wellman’s extensive experience as the go-to speechwriter for power players and everyday people from around the world, \u003ci\u003eBefore You Say Anything\u003c\/i\u003e is an irresistible antidote to the age-old doctrine of what a speech must include. Instead, it will leave readers with an enlightened and refreshing way of thinking about their sources, ideas, and material, and give them a strategy for putting it all to use.","brand":"St. Martin's Press","offers":[{"title":"Bargain","offer_id":42869822029904,"sku":"9781250274021B","price":6.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781250274021-l.jpg?v=1785909314"}],"url":"https:\/\/bookoutlet.com\/fr\/collections\/public-speaking.oembed","provider":"Book Outlet","version":"1.0","type":"link"}