What Is LEGO? (WhoHQ)

by O'Connor, Jim, Hammond, Ted (Ilt)

Format

Library Binding $9.99
Condition Bargain Brand-new publisher overstock that may have a remainder mark and minor wear from handling. Bargain
$9.99

List price: $21.99 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.

About

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
Additional Info