{"product_id":"what-customers-crave-how-to-create-relevant-and-memorable-experiences-at-every-touchpoint","title":"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint","description":"\u003cspan style=\"font-weight: bold;\"\u003eThe best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eWhat Customers Crave\u003c\/span\u003e examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.\u003cbr\u003e\u003cbr\u003eJam-packed with tools and examples, \u003cspan style=\"font-style: italic;\"\u003eWhat Customers Crave\u003c\/span\u003e helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eUse listening posts and Contact Point Innovation to refine customer types\u003c\/li\u003e\n\u003cli\u003eEngineer experiences for each micromarket that are not only exceptional, but relevant\u003c\/li\u003e\n\u003cli\u003eConnect across the five most important touchpoints\u003c\/li\u003e\n\u003cli\u003eCo-create with your customers\u003c\/li\u003e\n\u003c\/ul\u003eWhen you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!","brand":"HarperCollins Focus LLC.","offers":[{"title":"Bargain","offer_id":42891354931280,"sku":"9781400235827B","price":11.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781400235827-l.jpg?v=1788372565","url":"https:\/\/bookoutlet.com\/en-ca\/products\/what-customers-crave-how-to-create-relevant-and-memorable-experiences-at-every-touchpoint","provider":"Book Outlet","version":"1.0","type":"link"}