Markdown
$10.99
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Format
Hardcover $10.99List price: $33.99 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
While angry customers can quickly wreck a business, indifferent ones kill it more slowly. To survive, the most successful companies toss out the status quo, tap into customers' desires - and deliver experiences that resonate with every type of customer.
They do it by asking two simple questions: What do customers love? What do they hate? What Customers Crave helps you find the answers, and reinvent how you engage with people both digitally and non digitally. The tools, examples, and insights from an innovation thought leader show you how to:
• Discover who your customers really are and what they care about
• Engineer exceptional, relevant experiences for each customer type
• Connect across all five touchpoints
• Co-create with customers, and much more
When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again . . . and bring their friends!
They do it by asking two simple questions: What do customers love? What do they hate? What Customers Crave helps you find the answers, and reinvent how you engage with people both digitally and non digitally. The tools, examples, and insights from an innovation thought leader show you how to:
• Discover who your customers really are and what they care about
• Engineer exceptional, relevant experiences for each customer type
• Connect across all five touchpoints
• Co-create with customers, and much more
When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again . . . and bring their friends!