Trust Factor: The Science of Creating High-Performance Companies
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Paperback $6.99List price: $24.99 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
A research-based business book that connects neuroscience and organizational culture, showing how trust affects employee motivation, collaboration, and performance in the workplace.
Trust Factor: The Science of Creating High-Performance Companies explores the biological and psychological foundations of trust to help readers understand how trust shapes organizational culture and performance. Neuroscientist Paul J. Zak uses research on brain chemistry—especially oxytocin—to explain how people react to signals of trust and safety, and how leaders can cultivate environments that promote cooperation, engagement, and joy at work. Through real case studies and practical insights, Zak shows why typical engagement programs fall short and how trust-based approaches can create more resilient, productive, and human workplaces.