The Art of Insight: How Great Visualization Designers Think

Learn how to master data visualization judgment calls from leaders in the subject

In The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers a practical and powerful exploration of how to make design choices in visualization. The book dives deep into subjects like:

• How visualizations designers use fact-based and ethical reasoning to make design decisions such as selecting the most appropriate ways to encode data.
• The empirical research, heuristics, and historical conventions that can help designers make informed choices.
• How visualization designers from different countries and cultures are similar or differ from each other.

Perfect for data scientists and data journalists, The Art of Insight also belongs in the libraries of analysts, statisticians, and any other professional who uses data visualizations in his or her work to motivate impactful decision making.