{"product_id":"serious-eater-a-food-lovers-perilous-quest-for-pizza-and-redemption-9780525533542b","title":"Serious Eater: A Food Lover's Perilous Quest for Pizza and Redemption","description":"In 2005, Ed Levine was a freelance food writer with an unlikely dream: to control his own fate and create a different kind of food publication. He wanted to unearth the world's best bagels, the best burgers, the best hot dogs--the best of everything edible. To build something for people like him who took everything edible seriously, from the tasting menu at Per Se and omakase feasts at Nobu down to mass-market candy, fast food burgers, and instant ramen.\u003cbr\u003e\u003cbr\u003eAgainst all sane advice, he created a blog for $100 and called it...Serious Eats. The site quickly became a home for obsessives who didn't take themselves too seriously. Intrepid staffers feasted on every dumpling in Chinatown and sampled every item on In-N-Out's secret menu. Talented recipe developers like The Food Lab's J. Kenji López-Alt and Stella Parks, aka BraveTart, attracted cult followings.\u003cbr\u003e\u003cbr\u003eEven as Serious Eats became better-known--even beloved and respected--every day felt like it could be its last. Ed secured handshake deals from investors and would-be acquirers over lunch only to have them renege after dessert. He put his marriage, career, and relationships with friends and family at risk through his stubborn refusal to let his dream die. He prayed that the ride would never end. But if it did, that he would make it out alive.\u003cbr\u003e\u003cbr\u003eThis is the moving story of making a glorious, weird, and wonderful dream come true. It's the story of one food obsessive who followed a passion to terrifying, thrilling, and mouthwatering places--and all the serious eats along the way.","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42887928512592,"sku":"9780525533542B","price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780525533542-l.jpg?v=1788315538","url":"https:\/\/bookoutlet.com\/en-ca\/products\/serious-eater-a-food-lovers-perilous-quest-for-pizza-and-redemption-9780525533542b","provider":"Book Outlet","version":"1.0","type":"link"}