{"product_id":"priceless-the-hidden-psychology-of-value","title":"Priceless: The Hidden Psychology of Value","description":"In \u003cspan style=\"font-style: italic;\"\u003ePriceless\u003c\/span\u003e, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.\u003cdiv\u003e\n\u003cbr\u003eInformed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.\u003c\/div\u003e","brand":"Oneworld Publications","offers":[{"title":"Bargain","offer_id":42986376822864,"sku":"9781851688296B","price":8.99,"currency_code":"CAD","in_stock":false}],"url":"https:\/\/bookoutlet.com\/en-ca\/products\/priceless-the-hidden-psychology-of-value","provider":"Book Outlet","version":"1.0","type":"link"}