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$8.99
Priceless: The Hidden Psychology of Value
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Paperback $8.99List price: $21.99 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.
- ISBN:
- 9781851688296
- Publication Date:
- 2011-06-02
- Publisher:
- Oneworld Publications
- Language:
- English
- Page Count:
- 330
- Size:
- 8.0" l x 5.5" w x 1.5" h
Info
- Business
- Psychology
Category