Markdown
$7.49
One Click
Format
Paperback $7.49List price: $15.00 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
- ISBN:
- 9781591845850
- Publication Date:
- 2012-01-01
- Publisher:
- Portfolio
- Page Count:
- 230
- Size:
- 7.02" l x 4.96" w x 0.71" h
Info
- Biography and Memoir
Category
- Business
Subject