Marketing: Everything You Need to Know to Master the Subject - in One Book! (A Degree in a Book)
Format
Paperback $13.99List price: $34.99 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law.
Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
Includes topics such as:
- Management
- Market research
- Product development
- Buyer behavior and the impact of popular culture, ethics and social responsibility
- Digital marketing including social media and SEO
- Retail - in all its many forms
- How lockdown and the global pandemic has changed the world of marketing
Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
- ISBN:
- 9781398815056
- Publication Date:
- 2022-03-01
- Publisher:
- Sirius
- Language:
- English
- Page Count:
- 256
- Size:
- 9.88" l x 8.63" w x 0.88" h
Info
- Business
Category
- Sales and Marketing
- Reference
Subject