Magic Words - The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven 'magic' words in a business setting, David offers tools for effective and persuasive communication to motivate employees, engage team members, and influence people.

You will learn:

• The secret word that Harvard psychologists discovered is the key to unlocking human motivation
• How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
• What has been dubbed 'the sweetest sound in any language'
• How one tiny word can instantly change someone's mind for the better
• How the infamous 'But Eraser' works and why so many people mess it up
• The one word everyone secretly, desperately wants to hear
• And much more

This book unveils the power behind the words and gives clear guidance for exactly when and how to use them for results that are downright magical.