{"product_id":"little-bets-9781439170434b","title":"Little Bets","description":"What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.\u003cbr\u003e \u003cbr\u003e Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.","brand":"Free Press","offers":[{"title":"Bargain","offer_id":42870086336592,"sku":"9781439170434B","price":10.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781439170434-l.jpg?v=1785880484","url":"https:\/\/bookoutlet.com\/en-ca\/products\/little-bets-9781439170434b","provider":"Book Outlet","version":"1.0","type":"link"}