{"product_id":"last-call-for-bud-light-the-fall-and-future-of-america-s-fav-9781668070901b","title":"Last Call for Bud Light: The Fall and Future of America's Favorite Beer","description":"\u003cb\u003eThe astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAnson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.\u003cbr\u003e \u003cbr\u003e Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.\u003cbr\u003e \u003cbr\u003e Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, \u003ci\u003eLast Call for Bud Light\u003c\/i\u003e is the unforgettable story of the downfall and future of an American icon.","brand":"Threshold Editions","offers":[{"title":"Bargain","offer_id":42872386158672,"sku":"9781668070901B","price":12.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781668070901-l.jpg?v=1785873447","url":"https:\/\/bookoutlet.com\/en-ca\/products\/last-call-for-bud-light-the-fall-and-future-of-america-s-fav-9781668070901b","provider":"Book Outlet","version":"1.0","type":"link"}