Markdown
$10.49
Invisible Influence: The Hidden Forces that Shape Behavior
Format
Paperback $10.49List price: $26.00 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
Want to be more persuasive? Make better decisions? This book will show you how.
Jonah Berger integrates research from psychology, behavioral economics, business, and the social sciences more generally to shed light on the often-hidden factors that shape behavior. Learn why copycats are better negotiators and how losing can lead to winning. Why successful athletes tend to have older siblings, why married people grow to look alike, and what cockroaches can teach us about the science of motivation. You'll never look at your own behavior, or the behavior of those around you, the same way again.
Jonah Berger integrates research from psychology, behavioral economics, business, and the social sciences more generally to shed light on the often-hidden factors that shape behavior. Learn why copycats are better negotiators and how losing can lead to winning. Why successful athletes tend to have older siblings, why married people grow to look alike, and what cockroaches can teach us about the science of motivation. You'll never look at your own behavior, or the behavior of those around you, the same way again.
- ISBN:
- 9781476759739
- Publication Date:
- 2017-06-20
- Publisher:
- Simon & Schuster
- Language:
- English
- Page Count:
- 264
- Size:
- 8.38" l x 5.52" w x 0.71" h
Info
- Business
- Psychology
Category
- Sales and Marketing
- Social Psychology
Subject