{"product_id":"in-our-prime","title":"In Our Prime","description":"\u003cp\u003eThe director behind the Hollywood close-up and the inventor of the “midlife crisis,” the doctors who promised to restore men’s sexual vigor with monkey gland transplants and the neuroscientists mapping the middle-aged brain, the fashion designers and the feminists: They are all part of the fascinating parade of businessmen, entertainers, scientists, and hucksters who have shaped our understanding and experience of middle age.\u003c\/p\u003e \u003cp\u003eMidlife has swung between serving as a symbol of power and influence and a metaphor for decline, yet the invention and history of this vital period of life have never before been fully told. Acclaimed \u003ci\u003eNew York Times\u003c\/i\u003e reporter Patricia Cohen finally fills the gap with a book that provokes surprise, outrage, and delight. \u003ci\u003eIn Our Prime\u003c\/i\u003e takes readers from turn-of-the-century factories that refused to hire middle-aged men to high-tech laboratories where researchers are unraveling the secrets of the middle-aged mind and body. She traces how midlife has been depicted in film, television, advertisements, and literature. Cohen exposes the myths of the midlife crisis and empty-nest syndrome and investigates antiaging treatments such as human growth hormones, estrogen, Viagra, Botox, and plastic surgery.\u003c\/p\u003e \u003cp\u003eExhilarating and empowering, \u003ci\u003eIn Our Prime\u003c\/i\u003e will compel readers to reexamine a topic they think they already know.\u003c\/p\u003e","brand":"Scribner Book Company","offers":[{"title":"Bargain","offer_id":42986216357968,"sku":"9781416572909B","price":10.49,"currency_code":"CAD","in_stock":false}],"url":"https:\/\/bookoutlet.com\/en-ca\/products\/in-our-prime","provider":"Book Outlet","version":"1.0","type":"link"}