{"product_id":"how-they-choked-failures-flops-and-flaws-of-the-awfully-famo-9781681192161b","title":"How They Choked: Failures, Flops, and Flaws of the Awfully Famous","description":"\u003cp\u003eEveryone makes mistakes. Sometimes, epic failures even lead to super successes . . . sometimes they become deep dark secrets. But remember--to fail is human, to laugh about our shortcomings divine. From Montezuma II's mistaking a conqueror for a god to Isaac Newton turning from science to alchemy to J. Bruce Ismay's jumping the lifeboat line on the \u003ci\u003eTitanic\u003c\/i\u003e,\u003ci\u003eHow They Choked\u003c\/i\u003e knocks fourteen famous achievers off their pedestals to reveal the human side of history.\u003c\/p\u003e ","brand":"Bloomsbury Publishing","offers":[{"title":"Bargain","offer_id":42818355658832,"sku":"9781681192161B","price":7.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781681192161-l.jpg?v=1785871294","url":"https:\/\/bookoutlet.com\/en-ca\/products\/how-they-choked-failures-flops-and-flaws-of-the-awfully-famo-9781681192161b","provider":"Book Outlet","version":"1.0","type":"link"}