Markdown
$10.99
Crossover Creativity
Format
Paperback $10.99List price: $26.99 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
Ideas don’t come from nothing.
They come from what is already inside people’s brains.
And so it’s not true to say that people have ideas.
In fact, ideas have people.
The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.
In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from—as a guide for those who have to generate ideas in advertising, business, or the wider world.
They come from what is already inside people’s brains.
And so it’s not true to say that people have ideas.
In fact, ideas have people.
The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.
In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from—as a guide for those who have to generate ideas in advertising, business, or the wider world.
- ISBN:
- 9780857199881
- Publication Date:
- 2023-02-07
- Publisher:
- Harriman House Ltd
- Page Count:
- 278
- Size:
- 8.49" l x 5.48" w x 0.97" h
Info
- Business
Category
- Sales and Marketing
Subject