{"product_id":"conversations-that-sell-collaborate-with-buyers-and-make-every-conversation-count","title":"Conversations That Sell: Collaborate With Buyers and Make Every Conversation Count","description":"\u003cspan style=\"font-weight: bold;\"\u003eToday's buyers want more from sales professionals than a simple consultation...\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eWhat they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3 ...where they, the seller, and the organization, achieve a winning outcome. \u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eConversations That Sell\u003c\/span\u003e introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. \u003cbr\u003e\u003cbr\u003eBased on the author's five-step sales system, What's in It for Them (WIIFT) - Wait, Initiate, Investigate, Facilitate, Then Consolidate - the book shows readers how to: \u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003ePrepare for an effective sales call\u003c\/li\u003e\n\u003cli\u003eIdentify sales opportunities and the factors that drive buyers to act\u003c\/li\u003e\n\u003cli\u003eAdjust their approach to the type of buyer - Achievers, Commanders, Reflectors, and Expressers\u003c\/li\u003e\n\u003cli\u003eMake conversations flow easily\u003c\/li\u003e\n\u003cli\u003eAddress problems, opportunities, wants, and needs\u003c\/li\u003e\n\u003cli\u003eWork through objections\u003c\/li\u003e\n\u003cli\u003eAdvance and close sales; and more. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003ePacked with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs - on the buyer.","brand":"AMACOM","offers":[{"title":"Bargain","offer_id":42889393143888,"sku":"9780814431801B","price":9.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780814431801-l.jpg?v=1788337071","url":"https:\/\/bookoutlet.com\/en-ca\/products\/conversations-that-sell-collaborate-with-buyers-and-make-every-conversation-count","provider":"Book Outlet","version":"1.0","type":"link"}