Better and Faster

Patterns surround us, but most people fail to make the key connections. They don't recognize entrepreneurial ideas, gaps in service, or areas where it's worth diverging from the mainstream. After studying 250,000 innovations, advising more than 300 brands, and interviewing over a thousand consumer insight directors and CEOs, Jeremy Gutsche, aided by his Trend Hunter team, is here to show readers how to find business ideas that will be powered by one, two, or sometimes dozens of trends. In particular, he'll be revealing the six patterns of opportunity that drive success - Convergence, Divergence, Cyclicality, Redirection, Reduction, and Acceleration - and featuring hundreds of real-life "idea bonanzas" that have rich takeaway for anyone seeking to thrive as an entrepreneur, innovator, or investor.