All In: How Obsessive Leaders Achieve the Extraordinary

What makes great leaders like Jeff Bezos, Elon Musk, Howard Schultz, and Steve Jobs extraordinary? All In shows leaders and aspiring leaders how obsession can fuel the most incredible successes, but also how it can take a serious toll on company culture, families, and support networks.

As a psychologist once noted, "When people with creative energy succeed in putting their obsessional personality traits to good use, everyone benefits." What personality trait is found in all extraordinary leaders? A passionate commitment to achieving their vision that borders, and sometimes crosses the line into, obsession. All In shows leaders and aspiring leaders how obsession, if properly focused and managed, is necessary and productive. Advances in any field almost always depend on a small group of individuals who are completely consumed by the goal they're pursuing.

All In explores the four types of productive obsession underlying the success of great leaders and their companies:

• Delighting customers
• Creating extraordinary products
• Building an enduring company
• Contributing to society

By studying the success stories of our most iconic leaders, like Jeff Bezos, Elon Musk, Howard Shultz, and Steve Jobs, acclaimed author Robert Bruce Shaw shows the upside of obsession and the organizational practices that support it. Shaw also provides insight into the dark side of obsession and the price it can extract--from individuals, their families, and the organizations in which they work. Appealing to any reader of entrepreneurial biographies, All In shows how to manage obsession's downsides while realizing the benefits of relentlessly seeking to create something that truly matters.