{"product_id":"afro-sheen-how-i-revolutionized-an-industry-with-the-golden-9780316577342b","title":"Afro Sheen: How I Revolutionized an Industry With the Golden Rule, From Soul Train to Wall Street","description":"\u003cp\u003e\u003cb\u003eThe inspiring and resilient story of George E. Johnson, creator of the iconic \u003cspan style=\"font-style: italic;\"\u003eAfro Sheen\u003c\/span\u003e and the first Black-owned company to be traded on Wall Street\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e You might already be familiar with \u003cspan style=\"font-style: italic;\"\u003eAfro Sheen\u003c\/span\u003e and \u003cspan style=\"font-style: italic;\"\u003eUltra Sheen\u003c\/span\u003e, but have you heard of the man behind the company that produced these products? In \u003ci\u003eAfro Sheen\u003c\/i\u003e, George Ellis Johnson, the acclaimed self-made businessman, reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry.\u003cbr\u003e\u003cbr\u003e At just twenty-seven years old, Johnson created the Johnson Products Company. JPC was the first Black-owned company to trade on a major stock exchange, became the financial sponsor of \u003cspan style=\"font-style: italic;\"\u003eSoul Train\u003c\/span\u003e, and was once considered the largest Black-owned manufacturing company in the world. At the height of its success, JPC was worth $37 million (over $225 million today). \u003cbr\u003e\u003cbr\u003e In this coming-of-age story, Johnson uses the life skills and strong character built from working odd jobs as a teenager and practicing the Golden Rule to create a business that both nurtures and advances the Black community. Without a formal education, he filled a gap in the Black haircare industry and created a high-quality formula for straightening hair and the iconic \u003cspan style=\"font-style: italic;\"\u003eUltra Sheen\u003c\/span\u003e and \u003cspan style=\"font-style: italic;\"\u003eAfro Sheen\u003c\/span\u003e products that supported Black people in expressing their authentic beauty. For decades, Johnson has been an inspiration to Black entrepreneurs, setting an example of Black wealth and providing a safe space for Black people to work. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eAfro Sheen\u003c\/i\u003e is a timely, impassioned look at both an industry and cultural moment. Johnson’s impact is finally on full display, as he brilliantly highlights how having perseverance and a daring vision can create both change and a lasting legacy. \u003c\/p\u003e","brand":"Little Brown and Company","offers":[{"title":"Bargain","offer_id":42818812346448,"sku":"9780316577342B","price":7.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780316577342-l.jpg?v=1785873401","url":"https:\/\/bookoutlet.com\/en-ca\/products\/afro-sheen-how-i-revolutionized-an-industry-with-the-golden-9780316577342b","provider":"Book Outlet","version":"1.0","type":"link"}