A Beautiful Rival

A Beautiful Rival

by Paul, Gill

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Paperback $10.49
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About

They could have been allies: two self-made millionaires who invented a global industry in an era when wife and mother were supposed to be any woman's highest goals. Elizabeth Arden and Helena Rubinstein each founded empires build on grit and determination...and yet they became locked in a feud spanning three continents, two world wars, and the Great Depression.

Brought up in poverty, Canadian-born Arden changed popular opinion about makeup-persuading women from all walks of life to buy skin-care products promising them youth and beauty. After leaving her native Poland, Rubinstein launched her own company with scientific claims about miracle creams and antiaging herbs.

And when it came to business, nothing was off-limits: poaching employees, copying products, planting spies, hiring ex-husbands, and one-upping each other every chance they had. This was rivalry in which there was no surrender. And through it all were two women, bold, brazen, and determined to succeed—no matter the personal cost.
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