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They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find.\u003cbr\u003e\u003cbr\u003eBut with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.\u003cbr\u003e\u003cbr\u003eEaster traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDetect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory\u003c\/li\u003e\n\u003cli\u003eTurn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks\u003c\/li\u003e\n\u003cli\u003eReignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station\u003c\/li\u003e\n\u003cli\u003eReframe how we think about and fix addiction and \u003ci\u003ebad\u003c\/i\u003e habits, from Iraq’s chief psychiatrist\u003c\/li\u003e\n\u003cli\u003eRecognize when you have enough, from a woman who left a million-dollar career path to adventure the world\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eOur world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.","brand":"Rodale Books","offers":[{"title":"Bargain","offer_id":42818609840208,"sku":"9780593236628B","price":13.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780593236628-l.jpg?v=1785872467"},{"product_id":"pretty-delicious-lean-and-lovely-recipes-for-a-healthy-happy-9781605293509b","title":"Pretty Delicious: Lean and Lovely Recipes for a Healthy, Happy New You","description":"When was the last time you indulged in a sumptuous eggs benedict, an herbaceous and aromatic pasta with pesto, or a soul-satisfying cup of creamy tomato soup with a grilled cheese on the side - without a moment of guilt? The too-good-to-be-true recipes in Pretty Delicious not only look and taste great, but they are as easy on the waistline as they are on the wallet and will keep you lean, sexy, and very, very happy. The secret? Former model-turned-chef Candice Kumai skips \"diet\" food in favor of smart swaps and delicious real foods that keep fat and calories to a minimum while boosting flavor and plate appeal to the maximum. And by loading her dishes with FWBs (that’s foods with benefits, of course!), she ensures that every enticing bite provides the key nutrients your body craves to stay healthy and look amazing.\n","brand":"Rodale Books","offers":[{"title":"Bargain","offer_id":42818632908880,"sku":"9781605293509B","price":15.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781605293509-l.jpg?v=1785872586"},{"product_id":"the-alaska-from-scratch-cookbook-seasonal-scenic-homemade-9781635650631b","title":"The Alaska from Scratch Cookbook: Seasonal. Scenic. Homemade.","description":"When Maya Wilson and her three kids transplanted to Alaska in 2011, she didn’t know what to expect. But what she ended up finding was home - and she turned her love for the gorgeous landscapes and fresh cuisine into the now hugely popular blog Alaska from Scratch. \u003cbr\u003e\u003cbr\u003eMaya’s first book is filled with 75 delicious, family-friendly recipes that are based on the seasonality of Alaska. There’s an abundance of wild berries, so summer recipes are full of them, and to get through the cold winters, she includes hearty soups and pot pies. Her recipes - sheet pan balsamic chicken, coffee chocolate chip banana bread, and Kenai cheeseburgers - are created for busy families like hers. And of course, she incorporates plenty of the seafood Alaska is famous for: halibut poached in Thai curry, a salmon superfood salad, and local recipes like reindeer sausage and moose shepherd’s pie.","brand":"Rodale Books","offers":[{"title":"Bargain","offer_id":42818648277072,"sku":"9781635650631B","price":16.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781635650631-l.jpg?v=1785872652"}],"url":"https:\/\/bookoutlet.com\/en-ca\/collections\/rodale-books.oembed","provider":"Book Outlet","version":"1.0","type":"link"}