{"title":"Business — Reference","description":null,"products":[{"product_id":"the-demand-revolution-how-consumers-are-redefining-sustainab-9780262049320b","title":"The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business","description":"\u003cb\u003eHow consumer desire for sustainability is powering the first demand-driven, transformative megatrend—and how business leaders can make the most of this important moment.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In \u003ci\u003eThe Demand Revolution\u003c\/i\u003e, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers—and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.\u003cbr\u003e\u003cbr\u003eThe first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long-term profits. 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Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.\u003cbr\u003e\u003cbr\u003eWinning principles you will learn include:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eMaking People Feel Important\u003c\/li\u003e\n\u003cli\u003eEverything is Negotiable\u003c\/li\u003e\n\u003cli\u003eDealing with Difficult People\u003c\/li\u003e\n\u003cli\u003ePersuasion in Action\u003c\/li\u003e\n\u003cli\u003eWhat Sets You Apart from the Rest\u003c\/li\u003e\n\u003cli\u003eNuggets of Wisdom\u003c\/li\u003e\n\u003c\/ul\u003ePresented in everyday, clear, and often humorous language, \u003cspan style=\"font-style: italic;\"\u003eThe Art of Persuasion\u003c\/span\u003e leaves an impression on you that will last a lifetime - filled with one success after another!","brand":"Sound Wisdom","offers":[{"title":"Bargain","offer_id":42817328349264,"sku":"9780768413007B","price":8.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780768413007-l.jpg?v=1785864574"},{"product_id":"tech-monopoly-9780262548748b","title":"Tech Monopoly","description":"\u003cb\u003eA serious look at competition problems in tech markets and whether antitrust law can help address them.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eIn recent years, the astronomical rise of tech giants like Amazon, Apple, Meta, and Microsoft has been criticized as anticompetitive, and many have wondered if antitrust law can help protect workers and consumers. 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Best-selling author and international comic, Judy Carter sets out to prove that \u003cspan style=\"font-style: italic;\"\u003eTHE MESSAGE OF YOU\u003c\/span\u003e is in the advice you give to your friends; in the lessons you teach your children; in the stories you tell your family. It's expressed through the volunteer work you do, the way you run your business, the way you turned your messes into successes. \u003cspan style=\"font-style: italic;\"\u003eTHE MESSAGE OF YOU\u003c\/span\u003e is a distillation of all of your experiences, both personal and professional, that form the narrative meaning of your life. A meaning that you can develop into a well-written, funny speech to inspire audiences, enhance your current profession, and launch a successful money making career as a professional speaker.\u003cbr\u003e\u003cbr\u003eIn Part One of the book, Judy leads you through a series of in-depth exercises meant to mine your personal and professional experiences for stories that establish your qualifications, your problem\/solutions, your action steps and your methodology. In Part Two, Judy has created a six-step structure for writing an entertaining and informative speech, guiding you through each step in detail. But the real bonus of \u003cspan style=\"font-style: italic;\"\u003eTHE MESSAGE OF YOU\u003c\/span\u003e is that Judy is a comic. Her \"Comedy Pass\" chapter takes you through simple but effective comedy writing techniques that will transform even a flat PowerPoint snoozer into a knee-slapping showstopper of a keynote. 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D'Souza questions the basic premise of the American dream that prosperity and \"progress\" will better the human condition. Anchored in history, rich in anecdote, and supported by state-of-the-art data, The Virtue of Prosperity is a tough-minded critique of our high-tech culture, with a surprising prescription for doing well and doing good. 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It is the troubling account of the custom-made hall of smoke and mirrors that eventually drove Bennewitz to a mental institution, as well as the story of the explosive propagation of disinformation that began in 1979 and reverberates through the UFO community and pop culture to this day.","brand":"Pocket Books","offers":[{"title":"Bargain","offer_id":42819240067152,"sku":"9780743470926B","price":8.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780743470926-l.jpg?v=1785875131"},{"product_id":"chronicles-of-a-cairo-bookseller-9781472156853b","title":"Chronicles of a Cairo Bookseller","description":"In 2002, three young women with no business degrees, no formal training, and nothing to lose founded a fiercely independent bookstore. At the time, nothing like Diwan existed in Cairo. Culture was languishing under government mismanagement, and books were considered a luxury, not a necessity. 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