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From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage. And he can find opportunity virtually anywhere - from an arcane piece of legislation to a desert meeting in Abu Dhabi. \u003cbr\u003e\u003cbr\u003e“If everyone is going left, look right,” Zell often says. To him, conventional wisdom is nothing but a reference point. Year after year, deal after deal, he shuts out the noise of the crowd, gathers as much information as possible, then trusts his own instincts. He credits much of his independent thinking to his parents, who were Jewish refugees from World War II. \u003cbr\u003e\u003cbr\u003eTalk to any two people and you might get wild swings in their descriptions of Zell. 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He’s the guy who told The Wall Street Journal in 1985, “If it ain’t fun, we don’t do it.” He rides motorcycles with his friends, the Zell’s Angels, around the world and he keeps ducks on the deck outside his office. \u003cbr\u003e\u003cbr\u003eAs he writes: “I simply don’t buy into many of the made-up rules of social convention. The bottom line is: If you’re really good at what you do, you have the freedom to be who you really are.”\u003cbr\u003e\u003cbr\u003eAm I Being Too Subtle? - a reference to Zell’s favorite way to underscore a point - takes readers on a ride across his business terrain, sharing with honesty and humor stories of the times he got it right, when he didn’t, and most important, what he learned in the process. \u003cbr\u003e\u003cbr\u003eThis is an indispensable guide for the next generation of disrupters, entrepreneurs, and investors. ","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42868038205520,"sku":"9781591848233B","price":14.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781591848233-l.jpg?v=1785872584"},{"product_id":"cold-hard-truth-on-business-money-life-9780385671767b","title":"Cold Hard Truth: On Business, Money \u0026 Life","description":"Kevin O’Leary shares invaluable secrets on entrepreneurship, business, money and life.\u003cbr\u003e\u003cbr\u003eCan you make millions just by \"visualizing yourself rich\" as some business prophets suggest? Don’t buy it, says Kevin O’Leary. If you want to be a successful entrepreneur and amass wealth, you’re going to have to work for it. But the good news is: with the right guidance, focus and perseverance, you can turn entrepreneurial vision into lucrative reality and have the personal freedom that only wealth can buy. \u003cbr\u003e\u003cbr\u003eKevin O’Leary would know. 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