{"title":"Small Business","description":null,"products":[{"product_id":"la-ganancia-es-primero-9786073159715b","title":"La Ganancia Es Primero","description":"\u003cb\u003e¡Haz que tu negocio trabaje para ti, obtén ganancias de todos tus ingresos y garantiza la rentabilidad de tu empresa!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eEn su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional \u003cb\u003eventas - gastos = ganancia\u003c\/b\u003e no sólo es contraria a la conducta humana, sino \u003cb\u003eun mito \u003c\/b\u003eque te encierra en un ciclo interminable de vender más y aprovechar menos.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLa ganancia es primero \u003c\/i\u003eadopta un enfoque conductual de la contabilidad y propone la siguiente fórmula:\u003cb\u003eventas - ganancia = gastos.\u003c\/b\u003e Al obtener beneficios en primer lugar y emplear sólo lo que queda en los gastos, transformarás al instante tu negocio de un monstruo comedinero a una\u003cb\u003e máquina generadora de efectivo.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eUsando el sistema de Profit First aprenderás, entre muchas cosas más, que:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCon cuatro principios sencillos puedes \u003cb\u003esimplificar la contabilidad \u003c\/b\u003ey facilitar la gestión de un negocio rentable revisando los saldos de las cuentas bancarias.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUn negocio pequeño y rentable\u003c\/b\u003e puede valer mucho más que un negocio grande que sobrevive al borde de su capacidad.\u003c\/li\u003e\n\u003cli\u003eLas empresas que logran una \u003cb\u003erentabilidad temprana y sostenida \u003c\/b\u003etienen una mejor oportunidad para lograr un crecimiento a largo plazo.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eCon docenas de estudios de casos, consejos prácticos y su característico sentido del humor, Michalowicz ofrece el mapa a seguir para que \u003cb\u003ecualquier empresario gane tanto dinero como siempre soñó.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eENGLISH DESCRIPTION\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eConventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. 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