{"title":"Seth Godin","description":null,"products":[{"product_id":"free-prize-inside-how-to-make-a-purple-cow-9781591841678b","title":"Free Prize Inside: How to Make a Purple Cow","description":"We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin’s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don’t work anymore. The best way to sell anything these days is through word of mouth - and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It’s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42817520435280,"sku":"9781591841678B","price":6.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781591841678-l.jpg?v=1785865233"},{"product_id":"all-marketers-are-liars-with-a-new-preface-the-underground-c-9781591843030b","title":"All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marke","description":"Seth Godin's three essential questions for every marketer:\u003cbr\u003e \"What's your story?\"\u003cbr\u003e \"Will the people who need to hear this story believe it?\"\u003cbr\u003e \"Is it true?\"\u003cbr\u003e \u003cbr\u003e All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true.\u003cbr\u003e \u003cbr\u003e As Seth Godin showed in this controversial book, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.\u003cbr\u003e \u003cbr\u003e Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water or the iPod.\u003cbr\u003e \u003cbr\u003e But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.\u003cbr\u003e \u003cbr\u003e But for the rest of us, it's time to embrace the power of the story. As Godin writes, \"Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.\"\u003cbr\u003e \u003cbr\u003e","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42817864892496,"sku":"9781591843030B","price":10.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781591843030-l.jpg?v=1785866732"},{"product_id":"small-is-the-new-big-9781591841265b","title":"Small Is the New Big","description":"As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog - ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42818757656656,"sku":"9781591841265B","price":11.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781591841265-l.jpg?v=1785873170"},{"product_id":"this-is-strategy-make-better-plans-9798893310160b","title":"This Is Strategy: Make Better Plans","description":"\u003cspan style=\"font-weight: bold;\"\u003eA Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eFrom Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.\u003cbr\u003e\u003cbr\u003e\"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans.\" —Adam Grant, author of \u003cspan style=\"font-style: italic;\"\u003eThink Again\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003eIn this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003e“Creating tomorrow by repeating yesterday is not a useful way forward.”\u003cbr\u003e\u003cbr\u003e“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”\u003cbr\u003e\u003cbr\u003e“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cbr\u003eThis is Strategy\u003c\/span\u003e is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.\u003cbr\u003e\u003cbr\u003eYou’ll discover how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eIdentify your \"smallest viable audience\" and make remarkable work they can't ignore\u003c\/li\u003e\n\u003cli\u003eUnderstand and influence the systems shaping our world\u003c\/li\u003e\n\u003cli\u003ePrioritize long-term thinking over instant gratification\u003c\/li\u003e\n\u003cli\u003eMake smart, purposeful choices that shape a better tomorrow\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWho this book is for:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eLeaders who want to think more deeply about their impact\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs tired of conventional business advice\u003c\/li\u003e\n\u003cli\u003eChange-makers seeking lasting transformation in their career and community\u003c\/li\u003e\n\u003cli\u003eAnyone feeling stuck in outdated systems and looking for a fresh perspective\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eStrategy turns our effort into impact. 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As Godin writes, \"Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.\"","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42819425828944,"sku":"9781591844099B","price":10.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781591844099-l.jpg?v=1785875856"},{"product_id":"all-marketers-are-liars-the-underground-classic-that-explain-9781591845331b","title":"All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All","description":"The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. 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And yet, too many people ignore the opportunity to lead, because they are \"sheepwalking\" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.\u003c\/div\u003e","brand":"Piatkus Books","offers":[{"title":"Bargain","offer_id":42819966042192,"sku":"9780749939755B","price":9.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780749939755-l.jpg?v=1785878010"},{"product_id":"linchpin-are-you-indispensable-9781591843160b","title":"Linchpin: Are You Indispensable?","description":"In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It's about you - your choices, your future, and your potential to make a huge difference in whatever field you choose. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. \n","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42820052451408,"sku":"9781591843160B","price":11.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781591843160-l.jpg?v=1785878336"},{"product_id":"this-is-marketing-you-can-t-be-seen-until-you-learn-to-see-9780525540830b","title":"This Is Marketing: You Can't Be Seen Until You Learn to See","description":"A game-changing approach to marketing, sales, and advertising.\u003cbr\u003e\u003cbr\u003eSeth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.\u003cbr\u003e\u003cbr\u003eNow, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.\u003cbr\u003e\u003cbr\u003eGreat marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.\u003cbr\u003e\u003cbr\u003eNo matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:\u003cbr\u003e\u003cbr\u003e* How to build trust and permission with your target market.\u003cbr\u003e* The art of positioning--deciding not only who it's for, but who it's not for.\u003cbr\u003e* Why the best way to achieve your goals is to help others become who they want to be.\u003cbr\u003e* Why the old approaches to advertising and branding no longer work.\u003cbr\u003e* The surprising role of tension in any decision to buy (or not).\u003cbr\u003e* How marketing is at its core about the stories we tell ourselves about our social status.\u003cbr\u003e\u003cbr\u003eYou can do work that matters for people who care. This book shows you the way.","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42820698275920,"sku":"9780525540830B","price":11.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780525540830-l.jpg?v=1785880754"},{"product_id":"the-practice-shipping-creative-work-9780593328972b","title":"The Practice: Shipping Creative Work","description":"\u003cb\u003eFrom the bestselling author of \u003ci\u003eLinchpin\u003c\/i\u003e, \u003ci\u003eTribes,\u003c\/i\u003e and \u003ci\u003eThe Dip\u003c\/i\u003e comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCreative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. 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And to embrace the empathy required to make work that contributes with authenticity and joy.","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42870021652560,"sku":"9780593328972B","price":12.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780593328972-l.jpg?v=1785880880"},{"product_id":"the-song-of-significance-a-new-manifesto-for-teams-9780593715543b","title":"The Song of Significance: A New Manifesto for Teams","description":"\u003cb\u003eA soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Song of Significance\u003c\/i\u003e is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.\u003cbr\u003e\u003cbr\u003eEconomic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way.\u003cbr\u003e\u003cbr\u003eThrough 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what’s really at the root of these trends, and challenges us to do better in ways that matter.\u003cbr\u003e\u003cbr\u003eThe choice is simple. We can endure the hangover of industrial capitalism, keep treating people as disposable, and join in the AI-fueled race to the bottom. Or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are.\u003cbr\u003e\u003cbr\u003eThis is a book to share with bosses and co-workers, to discuss and put to action. No matter what our role, it’s within our power to change. 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But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt - until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer. 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Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. 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