{"title":"Sales and Marketing","description":null,"products":[{"product_id":"the-sales-advantage-9780743244688b","title":"The Sales Advantage","description":"Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie sales training program are available in book form. \u003cp\u003e The two crucial questions most often asked by salespeople are: \"How can I close more sales?\" and \"What can I do to reduce objections?\" The answer to both questions is the same: You learn to sell from a buyers point of view. \u003c\/p\u003e\u003cp\u003e Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying\/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. \"The Sales Advantage\" will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: \u003c\/p\u003e\u003cp\u003e - How to find prospects from both existing and new accounts \u003c\/p\u003e\u003cp\u003e - The importance of doing research before approaching potential customers \u003c\/p\u003e\u003cp\u003e - How to determine customers needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) \u003c\/p\u003e\u003cp\u003e - How to reach the decision makers \u003c\/p\u003e\u003cp\u003e - How to sell beyond questions of price \u003c\/p\u003e\u003cp\u003e The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. \u003c\/p\u003e\u003cp\u003e\"The Sales Advantage\" is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.\u003c\/p\u003e","brand":"Free Press","offers":[{"title":"Bargain","offer_id":42817248297040,"sku":"9780743244688B","price":10.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780743244688-l.jpg?v=1785864246"},{"product_id":"the-social-agent-2-0-update-the-evolution-of-digital-marketi-9781982051839b","title":"‘The Social Agent’ 2.0 Update: The Evolution of Digital Marketing","description":"Social media can be one of the most versatile tools in an entrepreneur’s toolbox, but are you using it to its full potential? With the help of celebrity agent, businessman, international best-selling author, speaker, and social media marketing expert Tony Giordano, you can use multiple social media websites to research new clients, prospect, build relationships, generate leads, and create brand awareness. Giordano shares tips and techniques for website SEO, Facebook, Instagram, Google, YouTube, LinkedIn, Twitter, Pinterest, WhatsApp, WeChat, Snapchat, and much more.\u003cbr\u003e\u003cbr\u003eIn \u003cspan style=\"font-style: italic;\"\u003eThe Social Agent 2.O Update\u003c\/span\u003e, Giordano teaches you how to\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003ecapitalize on the amazing potential of social media,\u003c\/li\u003e\n\u003cli\u003egenerate a powerful online presence,\u003c\/li\u003e\n\u003cli\u003emake a stellar first impression,\u003c\/li\u003e\n\u003cli\u003emaintain relationships over the Internet,\u003c\/li\u003e\n\u003cli\u003ecreate your digital identity,\u003c\/li\u003e\n\u003cli\u003euse search engine optimization effectively,\u003c\/li\u003e\n\u003cli\u003epromote your brand, and\u003c\/li\u003e\n\u003cli\u003etarget the right demographics for your business.\u003c\/li\u003e\n\u003c\/ul\u003eThe advent of the digital age has changed the way people build their businesses and their brands. Giordano inspires you to stop using old and tired methods, such as the traditional cold call, and start making the most influential social media websites in the world work for you. You can pull your business into the future from a simple mobile device. All you need is vision, determination, and some savvy business advice.","brand":"CreateSpace Independent Publishing Platform","offers":[{"title":"Bargain","offer_id":42817264615504,"sku":"9781982051839B","price":13.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781982051839-l.jpg?v=1785864304"},{"product_id":"fusion-strategy-how-real-time-data-and-ai-will-power-the-ind-9781647826253b","title":"Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future","description":"\u003cspan style=\"font-weight: bold;\"\u003eTwo world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products-and the companies that make them.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eTech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast.\u003cbr\u003e\u003cbr\u003eIn \u003cspan style=\"font-style: italic;\"\u003eFusion Strategy\u003c\/span\u003e, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible.\u003cbr\u003e\u003cbr\u003eThe laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eFusion Strategy\u003c\/span\u003e is the way forward.","brand":"Harvard Business Review Press","offers":[{"title":"Bargain","offer_id":42817270218832,"sku":"9781647826253B","price":19.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781647826253-l.jpg?v=1785864336"},{"product_id":"lipstick-on-a-pig-winning-in-the-no-spin-era-by-someone-who-9780743271172b","title":"Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game","description":"Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language.","brand":"Free Press","offers":[{"title":"Bargain","offer_id":42817277296720,"sku":"9780743271172B","price":10.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780743271172-l.jpg?v=1785864361"},{"product_id":"what-kids-buy-9780684871172b","title":"What Kids Buy","description":"\u003cp\u003eHow can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software.\u003c\/p\u003e\u003cp\u003eBased on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. \u003c\/p\u003e\u003cp\u003eWhat Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson \u0026amp; Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin\/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. \u003c\/p\u003e","brand":"Touchstone Books","offers":[{"title":"Bargain","offer_id":42817292075088,"sku":"9780684871172B","price":12.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780684871172-l.jpg?v=1785864425"},{"product_id":"never-lose-again-9781250038593b","title":"Never Lose Again","description":"Like the bestsellers \"Getting to Yes\" and \"Crucial Conversations,\" this book reveals key insights that readers need to become skilled negotiators. But unlike any other book, it distills those ideas into a set of simple but remarkably effective questions that anyone can use immediately.","brand":"St. Martin's Press","offers":[{"title":"Bargain","offer_id":42817310916688,"sku":"9781250038593B","price":13.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781250038593-l.jpg?v=1785864503"},{"product_id":"beer-wine-spirits-packaged-for-life-9789887972709b","title":"Beer, Wine \u0026 Spirits (Packaged for Life)","description":"\u003cspan style=\"font-weight: bold;\"\u003eIn our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance to our daily lives or should be done away with entirely in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003ePackaged for Life: Beer, Wine, \u0026amp; Spirits\u003c\/span\u003e explores some of the most compelling ways and interesting visuals with which popular spirits are packaged to tantalise you into indulging in your tipples of choice. It serves as a vessel of inspiration through which we can recognise, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging.\u003cbr\u003e\u003cbr\u003eThe book comes with a booklet of fun facts about alcohol, including the different ways to give a toast, and hangover cures around the world!","brand":"Viction:ary","offers":[{"title":"Bargain","offer_id":42817319567440,"sku":"9789887972709B","price":24.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9789887972709-l.jpg?v=1785864534"},{"product_id":"the-art-of-persuasion-winning-without-intimidation-9780768413007b","title":"The Art of Persuasion: Winning Without Intimidation","description":"\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"font-style: italic;\"\u003eThe Art of Persuasion\u003c\/span\u003e teaches you how to get what you want when you want it. You would love to have that ability, right?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eAfter studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have - and shares them all with you.\u003cbr\u003e\u003cbr\u003eOne trait that stands above all the rest is their ability to win people over to their way of thinking - they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.\u003cbr\u003e\u003cbr\u003eWinning principles you will learn include:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eMaking People Feel Important\u003c\/li\u003e\n\u003cli\u003eEverything is Negotiable\u003c\/li\u003e\n\u003cli\u003eDealing with Difficult People\u003c\/li\u003e\n\u003cli\u003ePersuasion in Action\u003c\/li\u003e\n\u003cli\u003eWhat Sets You Apart from the Rest\u003c\/li\u003e\n\u003cli\u003eNuggets of Wisdom\u003c\/li\u003e\n\u003c\/ul\u003ePresented in everyday, clear, and often humorous language, \u003cspan style=\"font-style: italic;\"\u003eThe Art of Persuasion\u003c\/span\u003e leaves an impression on you that will last a lifetime - filled with one success after another!","brand":"Sound Wisdom","offers":[{"title":"Bargain","offer_id":42817328349264,"sku":"9780768413007B","price":8.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780768413007-l.jpg?v=1785864574"},{"product_id":"the-customer-rules-the-39-essential-rules-for-delivering-sen-9781781251225b","title":"The Customer Rules: The 39 Essential Rules for Delivering Sensational Service","description":"Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your business to their friends, families, and colleagues.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eThe Customer Rules\u003c\/span\u003e is entirely focused on one ultimate goal: to help you, no matter what your position or job title, secure the most revenue-boosting asset you could wish for: a reputation for excellent service. Lee Cockerell, former Executive Vice President of Operations at Disney World - a company which has redefined what a business can do for their customers - shows you how: from why you should 'Never say no - except No Problem' to asking yourself 'What Would Mum Do?'.\u003cbr\u003e\u003cbr\u003eHis 39 easy-to-follow rules apply to any industry and any company, large, small, public, private, online or High Street. The principles revealed in this book, tried and tested in one of the world's happiest environments, can give you everything you need to truly connect with your customers.","brand":"Profile Books","offers":[{"title":"Bargain","offer_id":42817391558736,"sku":"9781781251225B","price":9.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781781251225-l.jpg?v=1785864753"},{"product_id":"branding-in-five-and-a-half-steps-9780500518960b","title":"Branding: In Five and a Half Steps","description":"\u003cb\u003eThe ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes\u003c\/b\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cp\u003eMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE THN, and he has garnered a plethora of awards in the process.\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eBranding\u003c\/i\u003e, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand—from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.\u003c\/p\u003e\n\u003cp\u003eWith more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, \u003ci\u003eBranding\u003c\/i\u003e explores every step of the development process required to create the simplest and most immediately compelling brands.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames \u0026 Hudson","offers":[{"title":"Bargain","offer_id":42817407451216,"sku":"9780500518960B","price":29.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780500518960-l.jpg?v=1785864785"},{"product_id":"covert-cows-and-chick-fil-a-how-faith-cows-and-chicken-built-9781400213221b","title":"Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand","description":"\u003cb\u003eThe longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDuring his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic \"Eat Mor Chikin\" cow campaign.\u003cbr\u003e\u003cbr\u003eDrawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.","brand":"Thomas Nelson","offers":[{"title":"Bargain","offer_id":42817439301712,"sku":"9781400213221B","price":10.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781400213221-l.jpg?v=1785864888"},{"product_id":"the-brand-benefits-playbook-why-customers-aren-t-buying-what-9781637745038b","title":"The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling - And What to Do About It","description":"\u003cb\u003e2024 Global Book Awards Finalist \u003cbr\u003e\u003cbr\u003eFrom two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eToday’s customers think less about products and more about \u003ci\u003ebrands\u003c\/i\u003e, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it \u003ci\u003ehas\u003c\/i\u003e—than about its \u003ci\u003ebenefits\u003c\/i\u003e—what it \u003ci\u003edoes for them\u003c\/i\u003e. While this sounds like common sense, shockingly few organizations actually conduct business this way.\u003cbr\u003e\u003cbr\u003eDrs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. In \u003ci\u003eThe Brand Benefits Playbook\u003c\/i\u003e, Weiss and MacInnis help readers understand, and transition to, a benefits-based model. \u003cbr\u003e\u003cbr\u003eThis focus on customer benefits will teach organizations:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhat market they are in (or could be operating in)\u003c\/li\u003e\n\u003cli\u003eHow customers perceive their brand (and that of their competitors) in terms of benefits\u003c\/li\u003e\n\u003cli\u003eThe most effective way to segment a market and position a brand in terms of benefits\u003c\/li\u003e\n\u003cli\u003eHow to deliver benefits throughout the customer journey\u003c\/li\u003e\n\u003cli\u003eHow a focus on benefits facilitates growth\u003c\/li\u003e\n\u003c\/ul\u003eEvidence-based, integrated, and simple, this innovative approach can be applied to all markets—and ensures that any brand can deliver the benefits its customers truly want.","brand":"Matt Holt","offers":[{"title":"Bargain","offer_id":42817453391952,"sku":"9781637745038B","price":13.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781637745038-l.jpg?v=1785864955"},{"product_id":"advertising-for-people-who-don-t-like-advertising-9781780673202b","title":"Advertising for People Who Don't Like Advertising","description":"\u003cspan style=\"font-weight: bold;\"\u003eThis is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eThis book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eAdvertising for People Who Don't Like Advertising\u003c\/i\u003e is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.","brand":"Laurence King Publishing","offers":[{"title":"Bargain","offer_id":42817495433296,"sku":"9781780673202B","price":12.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781780673202-l.jpg?v=1785865126"},{"product_id":"free-prize-inside-how-to-make-a-purple-cow-9781591841678b","title":"Free Prize Inside: How to Make a Purple Cow","description":"We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin’s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don’t work anymore. The best way to sell anything these days is through word of mouth - and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It’s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42817520435280,"sku":"9781591841678B","price":6.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781591841678-l.jpg?v=1785865233"},{"product_id":"hbr-s-10-must-reads-2025-the-definitive-management-ideas-of-9798892790031b","title":"HBR's 10 Must Reads 2025: The Definitive Management Ideas of the Year From Harvard Business Review","description":"\u003cspan style=\"font-weight: bold;\"\u003eA year's worth of management wisdom, all in one place.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eWe've reviewed the ideas, insights, and best practices from the past year of \u003cspan style=\"font-style: italic;\"\u003eHarvard Business Review \u003c\/span\u003eto keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Ginni Rometty to Robert I. Sutton and company examples from Maersk to Nvidia, this volume brings the most current and important management conversations right to your fingertips.\u003cbr\u003e\u003cbr\u003eThis book will inspire you to:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eReskill your organization in the age of AI\u003c\/li\u003e\n\u003cli\u003eRid your company of the obstacles that infuriate everyone\u003c\/li\u003e\n\u003cli\u003eUnderstand what today's rainmakers do differently\u003c\/li\u003e\n\u003cli\u003eMarket sustainable products effectively\u003c\/li\u003e\n\u003cli\u003eChoose the right sources of demand to grow your company at the right speed\u003c\/li\u003e\n\u003cli\u003eUse strategic thinking to create the life you want\u003c\/li\u003e\n\u003c\/ul\u003eThis collection of articles includes \"\u003cspan style=\"font-style: italic;\"\u003eReskilling in the Age of AI,\u003c\/span\u003e\" by Jorge Tamayo, Leila Doumi, Sagar Goel, Orsolya Kovacs-Ondrejkovic, and Raffaella Sadun; \"\u003cspan style=\"font-style: italic;\"\u003eHow Fast Should Your Company Really Grow?\u003c\/span\u003e,\" by Gary P. Pisano; \"\u003cspan style=\"font-style: italic;\"\u003eHow to Sustain Your Empathy in Difficult Times,\u003c\/span\u003e\" by Jamil Zaki; \"\u003cspan style=\"font-style: italic;\"\u003eThe New-Collar Workforce\u003c\/span\u003e,\" by Colleen Ammerman, Boris Groysberg, and Ginni Rometty; \"\u003cspan style=\"font-style: italic;\"\u003eRid Your Organization of Obstacles That Infuriate Everyone,\u003c\/span\u003e\" by Robert I. Sutton and Huggy Rao; \"\u003cspan style=\"font-style: italic;\"\u003eWhere Does DEI Go from Here?,\u003c\/span\u003e\" by Laura Morgan Roberts; \"\u003cspan style=\"font-style: italic;\"\u003eWhat Today's Rainmakers Do Differently,\u003c\/span\u003e\" by Matthew Dixon, Ted McKenna, Rory Channer, and Karen Freeman; \"\u003cspan style=\"font-style: italic;\"\u003eThe New Era of Industrial Policy Is Here,\u003c\/span\u003e\" by Willy C. Shih; \"\u003cspan style=\"font-style: italic;\"\u003eHow to Market Sustainable Products,\u003c\/span\u003e\" by Frederic Dalsace and Goutam Challagalla; \"\u003cspan style=\"font-style: italic;\"\u003eWhat Does 'Stakeholder Capitalism' Mean to You?\u003c\/span\u003e,\" by Lynn S. Paine; and \"\u003cspan style=\"font-style: italic;\"\u003eUse Strategic Thinking to Create the Life You Want\u003c\/span\u003e,\" by Rainer Strack, Susanne Dyrchs, and Allison Bailey.","brand":"Harvard Business Review Press","offers":[{"title":"Bargain","offer_id":42817539637328,"sku":"9798892790031B","price":13.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9798892790031-l.jpg?v=1785865313"},{"product_id":"ladies-get-paid-the-ultimate-gudie-to-breaking-barriers-owni-9781982126902b","title":"Ladies Get Paid: The Ultimate Gudie to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career","description":"Claire Wasserman has one goal for women: Rise up and get paid.\u003cbr\u003e\u003cbr\u003eAs the founder of Ladies Get Paid, Claire has worked her entire adult life to promote gender equality in the workplace. If you’re looking to navigate a promotion or break the glass ceiling, Ladies Get Paid is your essential toolkit for achieving success.\u003cbr\u003e\u003cbr\u003eFilled with straightforward advice and inspiring stories, this book is a transformative “guide to succeeding in your field, even when you feel completely stuck” (Beth Comstock, author of Imagine It Forward), by encouraging self-advocacy and activism. Covering topics as crucial and varied as how to combat imposter syndrome, deal with office politics, and negotiate a raise. Ladies Get Paid is a reminder that you are valuable—both as an individual woman and as part of the female community. And ultimately, it’s about more than your wallet—it’s about your worth.","brand":"Gallery Books","offers":[{"title":"Bargain","offer_id":42871654482000,"sku":"9781982126902B","price":11.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781982126902-l.jpg?v=1785865477"},{"product_id":"it-s-your-move-my-million-dollar-method-for-taking-risks-wit-9780062369260b","title":"It's Your Move: My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life","description":"One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights to help them outsmart the competition.\u003cbr\u003e\u003cbr\u003eJosh “the Shark” Altman has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country - all without being “discovered” or catching the proverbial big break. He worked for it. He figured it out. He failed. He learned. He wrote his own script.\u003cbr\u003e\u003cbr\u003eThe key to his success? Confidence - informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you towards the best possible option. When key opportunities present themselves, you are ready to seize them.\u003cbr\u003e\u003cbr\u003eIn It’s Your Move, one of the stars of Bravo’s hit TV series Million Dollar Listing Los Angeles shares invaluable and street-smart strategies for how to build your confidence, establish your reputation, master the knowledge you need to succeed, take the right risks, and course correct when you make a mistake. Drawing on his experiences negotiating multi-million dollar deals and offering impeccable service to his celebrity and high-profile clients, Altman shows you all the right moves to help you become better, stronger and more effective - whatever your profession or ambitions.","brand":"HarperOne","offers":[{"title":"Default Title","offer_id":42817604124752,"sku":"9780062369260B","price":8.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780062369260-l.jpg?v=1785865599"},{"product_id":"data-driven-harnessing-data-and-ai-to-reinvent-customer-enga-9781260441536b","title":"Data Driven: Harnessing Data and AI to Reinvent Customer Engagement","description":"\u003cspan style=\"font-weight: bold;\"\u003eAxiom Business Book Award Silver Medalist in Business Technology\u003c\/span\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003eThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce—the #1 customer relationship management (CRM) company in the world\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003eA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies—cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)—we have more data about consumers and their needs, wants, and affinities than ever before. \u003cspan style=\"font-style: italic;\"\u003eData Driven \u003c\/span\u003ewill show you how to:\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eTarget and delight your customers with unprecedented accuracy and success\u003c\/li\u003e\n\u003cli\u003eBring customers closer to your brand and inspire them to engage, purchase, and remain loyal\u003c\/li\u003e\n\u003cli\u003eCapture, organize, and analyze data from every source and activate it across every channel?Create a data-powered marketing strategy that can be customized for any audience\u003c\/li\u003e\n\u003cli\u003eServe individual consumers with highly personalized interactions\u003c\/li\u003e\n\u003cli\u003eDeliver better customer service for the best customer experience\u003c\/li\u003e\n\u003cli\u003eImprove your products and optimize your operating systems\u003c\/li\u003e\n\u003cli\u003eUse AI and IoT to predict the future direction of markets\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003eYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, \u003cspan style=\"font-style: italic;\"\u003eData Driven\u003c\/span\u003e is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.\u003c\/div\u003e","brand":"McGraw-Hill Publishing Co","offers":[{"title":"Bargain","offer_id":42817606189136,"sku":"9781260441536B","price":12.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781260441536-l.jpg?v=1785865610"},{"product_id":"selling-in-tough-times-secrets-to-selling-when-no-one-is-buy-9780446548137b","title":"Selling in Tough Times: Secrets to Selling When No One Is Buying","description":"Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy - the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to \"sit tight\" and \"ride things out\" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling - and why those who embrace them not only survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times - and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: Mine your client list to generate new leads. Keep - and reward - your current customers so that they're loyal for life. Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. Woo clients from your competition with 12 new strategies specially tailored for tough times. Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.\n","brand":"Business Plus","offers":[{"title":"Bargain","offer_id":42817636696144,"sku":"9780446548137B","price":9.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780446548137-l.jpg?v=1785865736"},{"product_id":"co-create-how-your-business-will-profit-from-innovative-and-9781250103024b","title":"Co-Create: How Your Business Will Profit From Innovative and Strategic Collaboration","description":"What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?\u003cbr\u003e\u003cbr\u003eMost important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.\u003cbr\u003e\u003cbr\u003eIn Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense - backed by tangible metrics - that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.","brand":"St. Martin's Press","offers":[{"title":"Bargain","offer_id":42872737300560,"sku":"9781250103024B","price":12.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781250103024-l.jpg?v=1785865737"},{"product_id":"the-pr-bootcamp-take-your-business-from-invisible-to-unstopp-9781472147240b","title":"The PR Bootcamp: Take Your Business From Invisible to Unstoppable","description":"\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"font-style: italic;\"\u003eThe PR Bootcamp\u003c\/span\u003e is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to create a successful, objectives-driven PR strategy - without the price tag of an agency - that supports your business goals.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eThis do-it-yourself guide is perfect for businesses, entrepreneurs and founders alike, who want to get featured in the press and get PR results, fast. \u003cspan style=\"font-style: italic;\"\u003eThe PR Bootcamp\u003c\/span\u003e tells you everything you need to know about creating a successful PR strategy; from what makes a press-worthy story and how to write a great email pitch to editors, to constructing a can't-miss press release and finding free media opportunities for yourself.\u003cbr\u003e\u003cbr\u003eWith a rich mix of case studies, actionable tips and thought-provoking questions for your PR strategy, this book by award-winning entrepreneur Angelica Malin is a commercial, accessible handbook for PR in the digital age.","brand":"Robinson Publishing","offers":[{"title":"Bargain","offer_id":42817652654160,"sku":"9781472147240B","price":11.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781472147240-l.jpg?v=1785865804"},{"product_id":"lean-marketing-more-leads-more-profit-less-marketing-9781774583944b","title":"Lean Marketing: More Leads. More Profit. Less Marketing.","description":"\u003cspan style=\"font-weight: bold;\"\u003eBigger Results with Less Marketing\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eYou keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.\u003cbr\u003e\u003cbr\u003eThe lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.\u003cbr\u003e\u003cbr\u003eIn this book, you’ll discover:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhy many existing marketing techniques have stopped working and what to do instead.\u003c\/li\u003e\n\u003cli\u003eThe exact tools and tactics you need to build a devastatingly effective marketing system.\u003c\/li\u003e\n\u003cli\u003eHow to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.\u003c\/li\u003e\n\u003cli\u003eHow to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.\u003c\/li\u003e\n\u003cli\u003eHow to create a strong product-market fit so that your target market intensely desires what you have to offer.\u003c\/li\u003e\n\u003cli\u003eHow to do marketing you’ll be proud of that works without hype, scams, or pressure.\u003c\/li\u003e\n\u003cli\u003eHow to build a strong brand that creates goodwill and attracts ideal customers.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eLean Marketing\u003c\/span\u003e is a follow-up to the international bestselling phenomenon, \u003cspan style=\"font-style: italic;\"\u003eThe 1-Page Marketing Plan.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eStop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing.","brand":"Page Two","offers":[{"title":"Bargain","offer_id":42817699250256,"sku":"9781774583944B","price":13.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781774583944-l.jpg?v=1785866017"},{"product_id":"the-savvy-author-s-guide-to-book-publicity-9780786712755b","title":"The Savvy Author's Guide to Book Publicity","description":"Here is an essential reference for writers - from the self-published to those published by major houses - written by a leading book publicist who pitches books to media every day of her working life.  Features: Ten things you can do if your book's not getting media attention; Tips for crafting your press material and giving a savvy interview; Advice from book review editors, TV and radio producers, and booksellers.","brand":"Carroll \u0026 Graf Publishers","offers":[{"title":"Bargain","offer_id":42817701249104,"sku":"9780786712755B","price":11.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780786712755-l.jpg?v=1785866027"},{"product_id":"listen-to-sell-how-your-mindset-skillset-and-human-connectio-9781774583760b","title":"Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance","description":"\u003cspan style=\"font-weight: bold;\"\u003eSales success begins with yourself.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eYou can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships.\u003cbr\u003e\u003cbr\u003eAs executives at the Nashville-based Integrity Solutions, Esterday and Roberts have crafted a proprietary sales coaching program that has helped clients in 130 countries and multiple industries, from financial services to manufacturing to healthcare. Their unique sales philosophy is rooted in a values-based, customer-centered approach, where authentic business relationships matter above all else.\u003cbr\u003e\u003cbr\u003eWith self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance. You’ll then learn how to hone your skillset—the daily tools and tactics that make or break sales—by creating a personal sales plan and taking action in your immediate environment and beyond. In addition to real-world success stories demonstrating the concepts’ practical application, each chapter ends with a Coaching Corner segment that supports your growth.\u003cbr\u003e\u003cbr\u003eIf you’re a sales executive, manager, or rep who has hit a plateau or who just doesn’t think they’re cut out for sales, this book is your breakthrough.","brand":"Page Two","offers":[{"title":"Bargain","offer_id":42817710784592,"sku":"9781774583760B","price":10.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781774583760-l.jpg?v=1785866062"},{"product_id":"nuevas-ventas-simplificadas-el-manual-esencial-para-el-desar-9780718086923b","title":"Nuevas Ventas. Simplificadas: El Manual Esencial Para El Desarrollo De Negocios Nuevos Y Potenciales","description":"\u003cspan style=\"font-weight: bold;\"\u003eLa vida de tu negocio consiste en abrir cuentas nuevas constantemente. Tanto si eres representante, gerente o ejecutivo de ventas, se espera de ti que atraigas nuevos negocios, y necesitarás una fórmula comprobada para la prospección, el desarrollo y cierre de tratos. Aquí encontrarás la respuesta.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003ePorque en las ventas no existe nada que dure para siempre, necesitas nuevos clientes y nuevos negocios… todo el tiempo. Por mucho que realices negocios con clientes leales, la vida de tu negocio consiste en abrir cuentas nuevas constantemente.\u003cbr\u003e\u003cbr\u003eTanto si eres representante de ventas, gerente de ventas o ejecutivo de servicios profesionales, se espera de ti que atraigas nuevos negocios, para lo que necesitarás una fórmula comprobada para la prospección, el desarrollo y cierre de tratos. Aquí encontrarás la respuesta.\u003cbr\u003e\u003cbr\u003eAprenderás cómo:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eIdentificar una lista estratégica, limitada y realizable de prospectos reales\u003c\/li\u003e\n\u003cli\u003eBosquejar un «argumento de ventas» persuasivo y centrado en tu cliente\u003c\/li\u003e\n\u003cli\u003ePerfeccionar las llamadas telefónicas proactivas para alcanzar reuniones cara a cara con más clientes potenciales\u003c\/li\u003e\n\u003cli\u003eTomar ventaja del correo electrónico, los mensajes de voz y las redes sociales\u003c\/li\u003e\n\u003cli\u003eSuperar, e incluso evitar, los reflejos de todo posible comprador contra los vendedores\u003c\/li\u003e\n\u003cli\u003eFormar relaciones, porque la gente hace negocios con aquellos que les agradan y en quienes confían\u003c\/li\u003e\n\u003cli\u003ePrepararte para una llamada de ventas exitosa y bien estructurada\u003c\/li\u003e\n\u003cli\u003eDejar de hacerle presentaciones a los clientes y comenzar a dialogar con ellos\u003c\/li\u003e\n\u003cli\u003eHacer tiempo en tu calendario para actividades de desarrollo de negocios\u003c\/li\u003e\n\u003cli\u003eY mucho más.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eLleno de ejemplos y anécdotas, este libro logra un equilibrio entre una perspectiva franca, y muchas veces divertida, de los errores que cometen la mayor parte de los vendedores y los ejecutivos con un plan fácil de seguir para incrementar notablemente tu cantidad de nuevos clientes a partir de hoy.","brand":"Grupo Nelson","offers":[{"title":"Bargain","offer_id":42817734803536,"sku":"9780718086923B","price":9.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780718086923-l.jpg?v=1785866157"},{"product_id":"uncommon-greatness-five-fundamentals-to-transform-your-leade-9781637744703b","title":"Uncommon Greatness: Five Fundamentals to Transform Your Leadership","description":"\u003cb\u003eTransform your leadership from ordinary to extraordinary with this guidebook from a seasoned business leader and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eVirtually every problem can be traced back to one root cause: leadership. Far too many leaders are struggling, merely maintaining the status quo and unable to find the way forward. What these leaders need is a fresh take on how to unlock their full potential.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eUncommon Greatness\u003c\/i\u003e is the key many leaders have been searching for their entire career. This book will reframe much of what you know about traditional leadership theory and practice, challenge some of your deeply held assumptions, and provide scores of practical and concrete ideas you can use \u003ci\u003etoday\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eFormer Vice President of High Performance Leadership at Chick-fil-A, Inc., Mark Miller believes it’s possible for all leaders to lead at a higher level and increase their impact on the world. \u003ci\u003eUncommon Greatness\u003c\/i\u003e offers every leader the opportunity to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eAchieve unprecedented levels of performance \u003c\/li\u003e\n\u003cli\u003eDiscover new levels of joy and fulfillment from your work\u003c\/li\u003e\n\u003cli\u003eBecome a leader people want to follow\u003c\/li\u003e\n\u003cli\u003eCreate impact beyond your wildest imagination\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eEvery leader has a choice to make when it comes to \u003ci\u003ehow \u003c\/i\u003ethey lead. What are you striving for? Don’t settle for mere greatness! Raise your sights. \u003ci\u003eUncommon Greatness\u003c\/i\u003e is within your reach.","brand":"Matt Holt","offers":[{"title":"Bargain","offer_id":42817764327504,"sku":"9781637744703B","price":12.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781637744703-l.jpg?v=1785866281"},{"product_id":"the-age-of-persuasion-how-marketing-ate-our-culture-9780307397324b","title":"The Age of Persuasion: How Marketing Ate Our Culture","description":"The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.\u003cbr\u003e\u003cbr\u003eWitty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing. \u003cbr\u003e\u003cbr\u003eThe Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.","brand":"Vintage Books Canada","offers":[{"title":"Bargain","offer_id":42817788444752,"sku":"9780307397324B","price":10.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780307397324-l.jpg?v=1785866383"},{"product_id":"blog-inc-9781452107202b","title":"Blog, Inc","description":"With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: Design your site. Choose the right platform. Attract a fan base. Finance your blog. Maintain work\/life balance. Manage comments. Find content inspiration. Overcome blogger's block. Choose the right ads. Develop a voice. Protect your work. Create a media kit. Leverage your social network. Take better photographs. Set up an affiliate program. Partner with sponsors. Build community. Go full-time with your blog. And more!","brand":"Chronicle Books","offers":[{"title":"Bargain","offer_id":42817795784784,"sku":"9781452107202B","price":5.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781452107202-l.jpg?v=1785866412"},{"product_id":"for-the-culture-the-power-behind-what-we-buy-what-we-do-and-9781541700963b","title":"For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be","description":"\u003cb\u003eThe architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In \u003ci\u003eFor the Culture\u003c\/i\u003e, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.\u003cbr\u003e\u003cbr\u003e Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, \u003ci\u003eFor the Culture\u003c\/i\u003e gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.\u003cbr\u003e","brand":"Public Affairs","offers":[{"title":"Bargain","offer_id":42817804861520,"sku":"9781541700963B","price":13.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781541700963-l.jpg?v=1785866461"},{"product_id":"how-i-raised-myself-from-failure-to-success-in-selling-9780671794378b","title":"How I Raised Myself from Failure to Success in Selling","description":"Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. no matter what you sell, your on-the-job performance and profits will increase dramatically when you apply Bettger's keen insights. SC, 192 pages.","brand":"Fireside Books","offers":[{"title":"Bargain","offer_id":42872930402384,"sku":"9780671794378B","price":7.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780671794378-l.jpg?v=1785866476"},{"product_id":"digital-trust-social-media-strategies-to-increase-trust-and-9781472961341b","title":"Digital Trust: Social Media Strategies to Increase Trust and Engage Customers","description":"Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms.\u003cbr\u003e\u003cbr\u003eWith a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.","brand":"Bloomsbury Publishing","offers":[{"title":"Bargain","offer_id":42817819377744,"sku":"9781472961341B","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781472961341-l.jpg?v=1785866534"},{"product_id":"el-arte-de-cerrar-la-venta-9781602550094b","title":"El Arte de Cerrar la Venta","description":"La clave para hacer más dinero mas rápidamente en el mundo de las ventas profesionales.","brand":"Grupo Nelson","offers":[{"title":"Bargain","offer_id":42817825046608,"sku":"9781602550094B","price":7.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781602550094-l.jpg?v=1785866559"},{"product_id":"the-market-driven-organization-9781416584612b","title":"The Market Driven Organization","description":"This thoughtful and practical guidebook to developing a market-driven organization with many fresh examples, is a solid compilation of the best thinking, practice, and research, written by the world's leading authority on the subject.","brand":"Free Press","offers":[{"title":"Bargain","offer_id":42872938070096,"sku":"9781416584612B","price":11.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781416584612-l.jpg?v=1785866572"},{"product_id":"ladies-get-paid-the-ultimate-guide-to-breaking-barriers-owni-9781982126919b","title":"Ladies Get Paid: The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career","description":"Claire Wasserman has one goal for women: Rise up and get paid.\u003cbr\u003e\u003cbr\u003eAs the founder of Ladies Get Paid, Claire has worked her entire adult life to promote gender equality in the workplace. If you’re looking to navigate a promotion or break the glass ceiling, Ladies Get Paid is your essential toolkit for achieving success.\u003cbr\u003e\u003cbr\u003eFilled with straightforward advice and inspiring stories, this book is a transformative “guide to succeeding in your field, even when you feel completely stuck” (Beth Comstock, author of Imagine It Forward), by encouraging self-advocacy and activism. Covering topics as crucial and varied as how to combat imposter syndrome, deal with office politics, and negotiate a raise. Ladies Get Paid is a reminder that you are valuable—both as an individual woman and as part of the female community. And ultimately, it’s about more than your wallet—it’s about your worth.","brand":"Gallery Books","offers":[{"title":"Bargain","offer_id":42872800411728,"sku":"9781982126919B","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781982126919-l.jpg?v=1785866645"},{"product_id":"exito-en-ventas-la-biblioteca-del-exito-9780718033620b","title":"Éxito en Ventas  (La Biblioteca Del Éxito)","description":"\u003cspan style=\"font-weight: bold;\"\u003eOchenta por ciento de todas las ventas se realizan solamente por el veinte por ciento de los vendedores. Es sorprendente descubrir que esos vendedores se desempeñan solo un poco mejor que sus colegas en determinadas áreas críticas. Al brillar en estas competencias, puedes ganar dinero más rápido, tener más éxito, y obtener una mayor satisfacción profesional de la que imaginaste posible. En esta compacta y conveniente guía, el extraordinario instructor de ventas Brian Tracy revela como cualquier persona puede tener la ventaja ganadora.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eLlena de estrategias comprobadas y conocimientos invaluables, este práctico libro te ayudará a llevar tus ventas a nuevas alturas.\u003cbr\u003e\u003cbr\u003eEl lector aprenderá 21 técnicas comprobadas para\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEstablecer metas claras—y alcanzarlas\u003c\/li\u003e\n\u003cli\u003eDesarrollar un sentido de urgencia y hacer que cada minuto valga la pena\u003c\/li\u003e\n\u003cli\u003eEstar motivado\u003c\/li\u003e\n\u003cli\u003eConocer los productos como la palma de la mano\u003c\/li\u003e\n\u003cli\u003eAnalizar a la competencia\u003c\/li\u003e\n\u003cli\u003eIdentificar las ventajas competitivas\u003c\/li\u003e\n\u003cli\u003eDesarrollar las estrategias de venta\u003c\/li\u003e\n\u003cli\u003eEncontrar y calificar las perspectivas rápidamente\u003c\/li\u003e\n\u003cli\u003eCrear buenas relaciones temprano y ganar confianza\u003c\/li\u003e\n\u003cli\u003eEntender las tres claves de la persuasión\u003c\/li\u003e\n\u003cli\u003eDominar los elementos de una presentación efectiva\u003c\/li\u003e\n\u003cli\u003eUsar el poder de la sugestión\u003c\/li\u003e\n\u003cli\u003eEstablecer una «megacredibilidad»\u003c\/li\u003e\n\u003cli\u003eVencer las seis objeciones principales\u003c\/li\u003e\n\u003cli\u003ePedir acción\u003c\/li\u003e\n\u003cli\u003eAventajarse en su carrera al dar seguimiento\u003c\/li\u003e\n\u003c\/ul\u003e\u003cspan style=\"font-weight: bold;\"\u003eSales Success\u003cbr\u003e\u003cbr\u003eEighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible. In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003ePacked with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.\u003cbr\u003e\u003cbr\u003eThe reader will learn 21 tried-and-true techniques to:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSet clear goals—and achieve them\u003c\/li\u003e\n\u003cli\u003eDevelop a sense of urgency and make every minute count\u003c\/li\u003e\n\u003cli\u003eStay motivated\u003c\/li\u003e\n\u003cli\u003eKnow your products inside and out\u003c\/li\u003e\n\u003cli\u003eAnalyze your competition\u003c\/li\u003e\n\u003cli\u003eIdentify competitive advantage\u003c\/li\u003e\n\u003cli\u003eDevelop your sales strategy\u003c\/li\u003e\n\u003cli\u003eFind and quickly qualify prospects\u003c\/li\u003e\n\u003cli\u003eCreate rapport early and build trust\u003c\/li\u003e\n\u003cli\u003eUnderstand the three keys to persuasion\u003c\/li\u003e\n\u003cli\u003eMaster the elements of an effective presentation\u003c\/li\u003e\n\u003cli\u003eUse the power of suggestion\u003c\/li\u003e\n\u003cli\u003eEstablish “megacredibility”\u003c\/li\u003e\n\u003cli\u003eOvercome the six major objections\u003c\/li\u003e\n\u003cli\u003eAsk for action\u003c\/li\u003e\n\u003cli\u003eAdvance your career by following up\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Grupo Nelson","offers":[{"title":"Bargain","offer_id":42817857585232,"sku":"9780718033620B","price":6.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780718033620-l.jpg?v=1785866702"},{"product_id":"winning-the-right-game-how-to-disrupt-defend-and-deliver-in-9780262045469b","title":"Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World","description":"\u003cb\u003eHow to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. \u003ci\u003eWinning the Right Game\u003c\/i\u003e introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense.  \u003cbr\u003e\u003cbr\u003eTo succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and  timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.","brand":"MIT Press","offers":[{"title":"Bargain","offer_id":42817861746768,"sku":"9780262045469B","price":13.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780262045469-l.jpg?v=1785866718"},{"product_id":"chasing-cool-standing-out-in-today-s-cluttered-marketplace-9780743497107b","title":"Chasing Cool: Standing Out in Today's Cluttered Marketplace","description":"Cool isn't just a state of mind, a celebrity fad, or an American obsession - it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering \u003ci\u003ehow do we make this thing cool?\u003c\/i\u003e How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?\u003cbr\u003e \u003cbr\u003e In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades-in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.\u003cbr\u003e \u003cbr\u003e Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk-and face the possibility of real failure-in order to open up the opportunity for real success.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eChasing Cool\u003c\/i\u003e includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.","brand":"Atria Books","offers":[{"title":"Bargain","offer_id":42871756259408,"sku":"9780743497107B","price":10.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780743497107-l.jpg?v=1785866731"},{"product_id":"all-marketers-are-liars-with-a-new-preface-the-underground-c-9781591843030b","title":"All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marke","description":"Seth Godin's three essential questions for every marketer:\u003cbr\u003e \"What's your story?\"\u003cbr\u003e \"Will the people who need to hear this story believe it?\"\u003cbr\u003e \"Is it true?\"\u003cbr\u003e \u003cbr\u003e All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true.\u003cbr\u003e \u003cbr\u003e As Seth Godin showed in this controversial book, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.\u003cbr\u003e \u003cbr\u003e Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water or the iPod.\u003cbr\u003e \u003cbr\u003e But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.\u003cbr\u003e \u003cbr\u003e But for the rest of us, it's time to embrace the power of the story. As Godin writes, \"Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.\"\u003cbr\u003e \u003cbr\u003e","brand":"Portfolio","offers":[{"title":"Bargain","offer_id":42817864892496,"sku":"9781591843030B","price":10.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781591843030-l.jpg?v=1785866732"},{"product_id":"non-manipulative-selling-2nd-edition-9780671764487b","title":"Non-Manipulative Selling (2nd Edition)","description":"Non-Manipulative Selling is used as the cornerstone in sales training programs of leading corporations such as General Electric, Xerox, and Bank of America.","brand":"Simon and Schuster","offers":[{"title":"Bargain","offer_id":42817867874384,"sku":"9780671764487B","price":10.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780671764487-l.jpg?v=1785866744"},{"product_id":"sustainable-marketing-how-to-drive-profits-with-purpose-9781472979131b","title":"Sustainable Marketing: How to Drive Profits with Purpose","description":"\u003cb\u003e\u003ci\u003eSustainable Marketing\u003c\/i\u003e is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSustainable Marketing\u003c\/i\u003e represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.\u003cbr\u003e\u003cbr\u003eIn the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.","brand":"Bloomsbury Publishing","offers":[{"title":"Bargain","offer_id":42817898774608,"sku":"9781472979131B","price":10.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781472979131-l.jpg?v=1785866885"},{"product_id":"how-economics-can-save-the-world-simple-ideas-to-solve-our-b-9780241502716b","title":"How Economics Can Save the World: Simple Ideas to Solve Our Biggest Problems","description":"\u003cb\u003eEconomics has the power to make the world a better, happier and safer place: this book shows you how\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOur world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperiled and society more divided than ever; but economics can help!\u003cbr\u003e\u003cbr\u003e From parenting to organ donation, housing to anti-social behaviour, economics provides the tools we need to fix the biggest issues of today. Far from being a means to predict the stock market or enrich the elite, economics provides a lens through which we can better understand how things work, design clever solutions and create the conditions in which we can all flourish.\u003cbr\u003e\u003cbr\u003e With a healthy dose of optimism, and packed with stories of economics in everyday situations, Erik Angner demonstrates the methods he and his fellow economists use to help improve our lives and the society in which we live. He shows us that economics can be a powerful force for good, awakening the possibility of a happier, more just and more sustainable world.","brand":"Penguin","offers":[{"title":"Bargain","offer_id":42817922531408,"sku":"9780241502716B","price":9.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780241502716-l.jpg?v=1785866922"},{"product_id":"built-to-finish-how-to-go-the-distance-in-business-and-in-li-9798886451399b","title":"Built to Finish: How to Go the Distance in Business and in Life","description":"\u003cspan style=\"font-weight: bold;\"\u003eEntrepreneurs, go the distance with an endurance athlete’s formula for success: the grit to start, the stamina to finish, and the balance to live fully along the way.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003eTaking a company all the way through scale-up to a successful exit is a grueling, long-haul endeavor, a special kind of endurance sport. Get a competitive advantage by learning the secrets of the masters of sustained performance: endurance athletes.\u003cbr\u003e\u003cbr\u003eIn \u003cspan style=\"font-style: italic;\"\u003eBuilt to Finish\u003c\/span\u003e, Steven Pivnik takes you on two journeys: leading his software and services company, Binary Tree, from inception to successful exit and his quest to compete in the IRONMAN® World Championship in Kona, Hawaii. Steven shares how the insights gained from his adventures in triathlon, mountaineering, and ultramarathons apply to anyone’s pursuit of long-term personal and professional success.\u003cbr\u003e\u003cbr\u003eSteven Pivnik is a serial entrepreneur specializing in the information technology market and advises other founders and entrepreneurs looking for corporate growth and a successful company exit. Steven has competed in over twenty triathlons, numerous marathons and ultramarathons, and is on track to scale all “Seven Summits,” the highest peaks on each continent.","brand":"Greenleaf Book Group","offers":[{"title":"Bargain","offer_id":42817943306320,"sku":"9798886451399B","price":13.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9798886451399-l.jpg?v=1785867006"},{"product_id":"objections-the-art-and-science-of-getting-past-no-the-ultima-9781119477389b","title":"Objections: The Art and Science of Getting Past No (The Ultimate Guide for Mastering)","description":"\u003cp\u003eThere are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.\u003c\/p\u003e \u003cp\u003eExcept for \u003ci\u003eobjections\u003c\/i\u003e. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. \u003c\/p\u003e \u003cp\u003eObjections don’t care or consider:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWho you are\u003c\/li\u003e \u003cli\u003eWhat you sell\u003c\/li\u003e \u003cli\u003eHow you sell\u003c\/li\u003e \u003cli\u003eIf you are new to sales or a veteran\u003c\/li\u003e \u003cli\u003eIf your sales cycle is long or short – complex or transactional\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.\u003c\/p\u003e \u003cp\u003eFollowing in the footsteps of his blockbuster bestsellers \u003ci\u003eFanatical Prospecting\u003c\/i\u003e and \u003ci\u003eSales EQ\u003c\/i\u003e, Jeb Blount’s \u003ci\u003eObjections\u003c\/i\u003e is a comprehensive and contemporary guide that engages your heart and mind.\u003c\/p\u003e \u003cp\u003eIn his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what’s really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.\u003c\/p\u003e \u003cp\u003eWhat you won’t find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers’ resistance.\u003c\/p\u003e \u003cp\u003eInstead, you’ll learn a new psychology for turning-around objections and proven techniques that work with today’s more informed, in control, and skeptical buyers. Inside the pages of \u003ci\u003eObjections\u003c\/i\u003e, you’ll gain deep insight into:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to get past the natural human fear of NO and become rejection proof\u003c\/li\u003e \u003cli\u003eThe science of resistance and why buyers throw out objections\u003c\/li\u003e \u003cli\u003eHuman influence frameworks that turn you into a master persuader\u003c\/li\u003e \u003cli\u003eThe key to avoiding embarrassing red herrings that derail sales calls\u003c\/li\u003e \u003cli\u003eHow to leverage the “Magical Quarter of a Second” to instantly gain control of your emotions when you get hit with difficult objections\u003c\/li\u003e \u003cli\u003eProven objection turn-around frameworks that give you confidence and control in virtually every sales situation\u003c\/li\u003e \u003cli\u003eHow to easily skip past reflex responses on cold calls and when prospecting\u003c\/li\u003e \u003cli\u003eHow to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle\u003c\/li\u003e \u003cli\u003eThe 5 Step Process for Turning Around Buying Commitment Objections and closing the sale\u003c\/li\u003e \u003cli\u003eRapid Negotiation techniques that deliver better terms and higher prices\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.  \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Bargain","offer_id":42817951072336,"sku":"9781119477389B","price":13.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781119477389-l.jpg?v=1785867044"},{"product_id":"ask-like-an-auctioneer-how-to-ask-for-more-and-get-it-9781637744123b","title":"Ask Like an Auctioneer: How to Ask For More and Get It","description":"\u003cb\u003eWhen we ask, we aim low—asking for what we think we can reasonably get afraid of risking too much, and get nothing at all. The result? We leave money and opportunity on the table.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCommunications coach Dia Bondi has helped thousands of women advocate for themselves by making big asks. In \u003ci\u003eAsk Like an Auctioneer\u003c\/i\u003e, she outlines a six-step framework that will help you strategically and confidently ask for more, maximizing the potential of every ask, every time.\u003cbr\u003e\u003cbr\u003eA communications coach for two decades, Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact. \u003cbr\u003e\u003cbr\u003eAfter training as an auctioneer, Bondi translated the strategies she learned from the fundraising auctioneering stage into a program that helps women ask for more in their career and life.\u003cbr\u003e\u003cbr\u003eBased on Bondi’s wildly successful keynotes and workshops, \u003ci\u003eAsk Like an Auctioneer\u003c\/i\u003e is an actionable guide that shows you the secret to getting out of your comfort zone and into your “zone of freaking out” (ZOFO). Among other ideas, in this book you will learn to: \u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSet your reserve\u003c\/li\u003e\n\u003cli\u003eUnderstand price is a measure of value, \u003ci\u003enot\u003c\/i\u003e worth \u003c\/li\u003e\n\u003cli\u003eFind the offer in every ask\u003c\/li\u003e\n\u003cli\u003eTake productive action when you get a “no”\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eJoin the thousands of women who are stepping into their ZOFO, asking for more and getting it, and reaching their goals on their own terms.","brand":"Matt Holt","offers":[{"title":"Bargain","offer_id":42817965719632,"sku":"9781637744123B","price":12.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781637744123-l.jpg?v=1785867095"},{"product_id":"the-ultimate-book-of-sales-techniques-75-ways-to-master-cold-9781440550249b","title":"The Ultimate Book of Sales Techniques: 75 Ways To Master Cold Calling, Sharpen Your Unique Selling Proposition, And Close The Sale","description":"The secrets of breakout selling!\u003cbr\u003e\u003cbr\u003eUsing his thirty years of experience training corporate sales forces, Stephan Schiffman has put together a collection of the most essential techniques for succeeding in the field. From getting leads and cold calling to establishing a solid relationship and closing the deal, Schiffman covers everything you need to know in order to improve your performance and make the sale. Inside this book, you'll find his proven sales philosophy, which includes such elements as:\u003cbr\u003e• Sales don't happen unless questions are asked.\u003cbr\u003e• An objection is an opportunity in disguise.\u003cbr\u003e• A salesperson's responsibility is to help the client solve a problem.\u003cbr\u003e• No one ever made a good sale by interrupting a client.\u003cbr\u003e\u003cbr\u003eWhether you're new to the field or looking for a quick refresher, you will finally be able to beat out the competition and take your career to the next level with The Ultimate Book of Sales Techniques!","brand":"Adams Media","offers":[{"title":"Bargain","offer_id":42817985380432,"sku":"9781440550249B","price":9.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781440550249-l.jpg?v=1785867162"},{"product_id":"storybrand-2-0-clarifica-tu-mensaje-y-los-clientes-escuchara-9781400347766b","title":"Storybrand 2.0: Clarifica Tu Mensaje Y Los Clientes Escucharán (Edicion Actualizada)","description":"\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"font-style: italic;\"\u003eEn StoryBrand 2.0 Edición actualizada,\u003c\/span\u003e Donald Miller, \u003cspan style=\"font-style: italic;\"\u003eautor best seller del New York Times\u003c\/span\u003e, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que conectan con los clientes y hacen crecer sus negocios.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eSi utilizas las palabras equivocadas para hablar de tu producto, nadie lo comprará. Los vendedores y empresarios luchan por conectar eficazmente con sus clientes, lo que les cuesta a ellos y a sus empresas millones en ingresos perdidos.\u003cbr\u003e\u003cbr\u003eEl proceso StoryBrand creado por Donald Miller es una solución probada en la lucha a la que se enfrentan los líderes empresariales cuando hablan de sus empresas. Sin un mensaje claro y definido, los clientes no entenderán lo que tú puedes hacer por ellos y no estarán dispuestos a comprometerse, lo que te hará perder ventas potenciales, oportunidades de compromiso con el cliente y mucho más.\u003cbr\u003e\u003cbr\u003eEste probado proceso ha ayudado a miles de empresas a conectar con sus clientes actuales, proporcionándoles la ventaja competitiva definitiva. StoryBrand 2.0 Edición Actualizada hace esto al enseñarte lo siguiente:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eLos siete puntos universales de la historia a los que todos los seres humanos responden;\u003c\/li\u003e\n\u003cli\u003ela verdadera razón por la que los clientes compran;\u003c\/li\u003e\n\u003cli\u003eCómo simplificar un mensaje de marca para que la gente lo entienda; y\u003c\/li\u003e\n\u003cli\u003eCómo crear los mensajes más eficaces para sitios web, folletos y redes sociales.\u003c\/li\u003e\n\u003c\/ul\u003eTanto si eres el director de marketing de una empresa multimillonaria, el propietario de una pequeña empresa, un político que se presenta a las elecciones o el cantante de un grupo de rock, StoryBrand 2.0 Edición Actualizada transformará para siempre tu forma de hablar sobre quién eres, qué haces y el valor único que aportas a tus clientes.","brand":"HarperCollins Publishers","offers":[{"title":"Bargain","offer_id":42872678645840,"sku":"9781400347766B","price":9.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781400347766-l.jpg?v=1785867456"},{"product_id":"ladies-get-paid-9781409192718b","title":"Ladies Get Paid","description":"Written by career coach and founder of career development organisation Ladies Get Paid, Claire Wasserman provides the tools and talking points women can use to successfully navigate gender power dynamics in the workplace. The goal? Rise up and get paid.\u003cbr\u003e\u003cbr\u003eFilled with Claire's personal stories and straightforward advice, this is a must-read for anyone who wants to take their career to the next level. If you're looking to get a raise, navigate a promotion, or break the glass ceiling, LADIES GET PAID will show you how. Part how-to guide, part manifesto, LADIES GET PAID encourages the self-advocacy and activism that will help you close the gender pay gap and take the power back in your career.","brand":"Trapeze","offers":[{"title":"Bargain","offer_id":42818099118160,"sku":"9781409192718B","price":6.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781409192718-l.jpg?v=1785867601"},{"product_id":"run-with-foxes-make-better-marketing-decisions-9780857197726b","title":"Run With Foxes: Make Better Marketing Decisions","description":"\u003cp\u003ePaul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't.\u003cbr\u003e\u003cbr\u003eHe’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eRun With Foxes\u003c\/span\u003e is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.\u003cbr\u003e\u003cbr\u003eThe fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.\u003cbr\u003e\u003cbr\u003eBreaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.\u003c\/p\u003e","brand":"Harriman House Ltd","offers":[{"title":"Bargain","offer_id":42818124382288,"sku":"9780857197726B","price":10.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780857197726-l.jpg?v=1785867714"},{"product_id":"the-clubhouse-creator-build-your-audience-deepen-relationshi-9781401968328b","title":"The Clubhouse Creator: Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy","description":"\u003cb\u003eThe go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOn a social media app with more than 10 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to \u003ci\u003eyour\u003c\/i\u003e particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream?\u003cbr\u003e\u003cbr\u003eThis is the creator economy that we live in, and Clubhouse is the most effective place to organically grow your audience with the most basic of business resources: your networking capability.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Clubhouse Creator\u003c\/i\u003e, Gary Henderson, founder of DigitalMarketing.org, reveals his tried-and-true strategies on Clubhouse for:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003efinding your niche audience\u003c\/li\u003e\n\u003cli\u003eintegrating into the flow of social circles and conversations\u003c\/li\u003e\n\u003cli\u003econveying the value of your goods or services\u003c\/li\u003e\n\u003cli\u003emonetizing your knowledge and expertise\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eBy using Gary's 7-Figure Clubhouse Funnel, you will be able to generate tangible sales and revenue and establish a core element of your marketing strategy. Now is the time to step fully into an abundance mindset and accelerate your success.","brand":"Hay House","offers":[{"title":"Bargain","offer_id":42818137817168,"sku":"9781401968328B","price":7.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781401968328-l.jpg?v=1785867766"},{"product_id":"the-catalyst-how-to-change-anyone-s-mind-9781982108601b","title":"The Catalyst: How to Change Anyone's Mind","description":"Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?\u003cbr\u003e\u003cbr\u003eThis book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, \"How could I change someone's mind?\" they ask a different question: \"Why haven't they changed already? What's stopping them?\"\u003cbr\u003e\u003cbr\u003eThe Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.\u003cbr\u003e\u003cbr\u003eThis book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.","brand":"Simon \u0026 Schuster","offers":[{"title":"Bargain","offer_id":42818139193424,"sku":"9781982108601B","price":12.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781982108601-l.jpg?v=1785867774"}],"url":"https:\/\/bookoutlet.com\/collections\/sales-and-marketing.oembed?page=27","provider":"Book Outlet","version":"1.0","type":"link"}