A thought-provoking book that will enrage and entertain counter cultural rebels and their opponents on the political right. With the popularity of Michael Moore, Adbusters magazine and Naomi Klein's No Logo, it's hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and Andrew Potter argue that this counter cultural opposition to "the system" has not only been unproductive but also has helped to create the very consumer society that radicals oppose.