Growing a Business

Growing a Business

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About
Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
Info

ISBN: 9780671671648

Published Date: October 1, 1988

Publisher: Simon and Schuster

Language: English

Page Count: 251

Size: 8.42" l x 5.45" w x 0.67" h

Category

Business