The Six Secrets of Raising Capital: An Insider's Guide for Entrepreneurs
Bargain Book Copy
Based on Bill Fisher’s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ‘80s and a businessman who founded a number of successful companies beginning in the ‘90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.
Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each - knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true - just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check - a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.
NOTE: This title is a Bargain Book Copy, purchased direct from the publisher or distributor as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. In a rare case the actual cover for a book might not match the one in the display picture. For more information please refer to the information page Our Product.