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Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

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Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

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Binding: Paperback
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From the meatpacking plants that inspired Henry Ford's first moving assembly line, to the domino theory that lead America into Vietnam, to the 'bicycle of the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In Shortcut, Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut will improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.

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ISBN: 9781592409471
Publisher: Penguin Group
Language: English
Page Count: 256
Size: 8.06" l x 5.24" w x 0.77"
Series: N/A