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Youtility

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Youtility

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Binding: Hardcover
List Price: $24.95
Our Price: $3.89 USD
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Scratch & Dent Copy


The difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

NOTE: This is a Scratch & Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

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ISBN: 9781591846666
Publisher: Portfolio
Language: English
Page Count: 219
Size: 8.40" l x 5.75" w x 0.84"
Series: N/A